Digital Innovation, Disruption & Transformation:
Masterclass for Product Professionals

Course Overview

This foundational masterclass is designed for product managers, business analysts, product owners, and digital professionals who want to clearly understand the difference between digital innovation, digital disruption, and digital transformation.

Through structured definitions and practical examples such as the evolution of camera technology, mobile banking, Netflix, autonomous vehicles, personalised medicine, and the iPhone era, you’ll learn how digital change reshapes industries, value propositions, and organisations.

By the end, you’ll be able to clearly distinguish innovation from disruption, understand when change becomes transformation, and analyse digital initiatives using a structured conceptual model.