Master User Journeys: The Fast Track to Understanding Your Customers
EXCLUSIVE ACCESS
For DSM Pro Members Only
Fast Learning
11 Grasp-and-Go Lessons
ACTIONABLE LESSONS
1.5 Hours Upskilling
Completion Certificate
1 Assignment to Submit
User Journey Mastery: Craft Experiences Customers Love (Short Course - Included with DSM Pro Membership)
Ever feel like your product or service is missing the mark? User journeys can be your secret weapon! This engaging short course equips you with the practical skills to design experiences that truly resonate with your audience.
Imagine: Understanding your customers’ every step, from initial discovery to loyal advocate. That’s the power user journeys offer.
Here’s how this course will transform your approach:
- Become a Customer Champion: Craft user journeys that prioritise customers’ needs and expectations, leading to skyrocketing satisfaction.
- Data-Driven Decisions: Glean valuable insights from user journeys to inform product development, marketing strategies, and more.
- Effortless Collaboration: Master a clear user journey framework for seamless communication with colleagues.
- Industry-Ready Skills: Explore popular user journey creation tools and techniques to get you started creating impactful journeys right away.
Let’s get hands-on! We’ll delve into the fundamentals of user journeys, covering:
- What is a user journey? Understand the core concept and its benefits.
- How to create a user journey map: Learn a step-by-step approach to mapping your customer’s experience.
- Why user journeys are important: Discover how they can revolutionise your understanding of your audience.
- Benefits of customer journey map for teams: See how user journeys foster collaboration and alignment.
The User Journey Short Course is included with DSM Pro access. Elevate your career with DSM Pro, the comprehensive membership for product professionals. Gain personalised learning paths, expert guidance, and a supportive community to help you achieve your product management goals.Â
We’ll also share practical resources to supercharge your learning:
- Example user journeys: See real-world examples to inspire your own creations.
- User journey map examples: Get a visual understanding of how user journeys are structured.
- Customer journey mapping tools: Explore popular platforms to create impactful user journeys easily.
- User journey diagrams: Learn about different user journey diagram formats.
This short yet powerful course empowers you to:
- Develop user journeys that resonate with your audience.
- Make data-driven decisions to optimise your product or service.
- Collaborate effectively with your team around user needs.
- Become an expert in user journey mapping.
Ready to unlock the full potential of user journeys? Explore DSM Pro membership for exclusive access to this course and a treasure trove of resources designed to elevate your product management skills.
Here's why this course is for you:
Product Managers: Craft user journeys that prioritise user needs and expectations, leading to skyrocketing user satisfaction and product adoption.
Product Marketers: User Journey course will help you better understand user needs, leading to happier customers and a thriving product.
Business Analysts: Glean valuable insights from user journeys to inform product requirements, ensuring your projects are aligned with user needs.
Consultants: Use user journeys to identify pain points and opportunities for improvement and deliver impactful recommendations to your clients.
Product Leaders: Validate your new concept and ensure your product offering solves a real customer problem.
As a digital professional, you can finally see things from your customers’ perspectives. You can anticipate their challenges, identify opportunities to delight them, and ultimately create experiences that drive success.
From Analyst to Product Leader: Take your product knowledge to the next level with DSM Pro. Our comprehensive membership empowers Business Analysts, Product Managers, and Consultants to transition seamlessly into product leadership roles. Master essential skills, build a strong portfolio, and connect with industry peers.Â
Join our exclusive DSM Pro membership today to access this short course and much more tailored upskilling content.
Lead Trainer and Coach
Himani Tiwary | Founder & CEO DSM
Imagine having a product coach who’s not just an expert but a seasoned veteran who’s been in your shoes. Himani Tiwary, your guide to product management success at Digital Skills Mastery (DSM), brings over 15 years of experience across diverse roles. Â
Himani has navigated the trenches of product development as a business analyst, product owner, consultant, and product leader. Her depth of knowledge translates into real-world benefits for you.Â
Himani has spearheaded multi-million dollar projects and advised startups and established companies alike. She understands the complexities of global teams and can guide you in crafting a personalised learning path to maximise your potential and launch your product management career.
User Journey Lessons
Get ready to skyrocket your career value! In this course introduction, Himani (Co-Founder and CEO) of DSM shares her insights on why learning and upskilling are essential weapons in today’s marketplace.
In this lesson, you’ll gain a deep understanding of user journeys and how they can revolutionise your product development process.
Go beyond theory and put your skills to the test! In this lesson, we’ll explore the concept of actors in user journeys using a practical case study.
Uncover the secrets of successful user journeys! In this lesson, we’ll unveil the fundamentals of use cases and show you how to trace user steps with confidence. Through a live case study, you’ll gain firsthand experience in mapping user behaviour, equipping you to design flawless user journeys.
This lesson equips you to easily identify and map product areas and features. You’ll learn how these elements form the foundation of powerful user journeys.
This lesson empowers you to create user journeys with confidence. We’ll break down the process into a simple 3-step framework. You’ll learn how to select a use case, map user steps, and identify key interactions, all to build effective user journeys.
This lesson introduces you to selecting the best tool (some free) for creating and sharing your user journeys. We’ll explore popular options, from free tools like Mockplus to industry-standard platforms like Figma.
In this practical lesson, you’ll use Mockplus to create and share a user journey. We’ll walk through the sign-up process and explore the platform’s features for building visually engaging user journeys.
This hands-on lesson takes you through building a user journey in Mockplus. You’ll learn how to use the platform’s features to visually represent user steps and create a clear, informative user journey for your chosen use case.
This lesson dives deeper into user journey creation for experienced users. We’ll explore concepts like “as-is” vs. “to-be” journeys, decision points, and connecting multiple journeys for a holistic user experience. Learn how to identify opportunities for improvement and integrate user journeys with marketing and SEO strategies.
This final lesson will tackle common challenges when creating user journeys. Learn how to handle unclear personas, break down complex journeys, and collaborate with your design team. We’ll also explore real-world applications of user journeys in the product development cycle.
What people are saying
Veena Krishnamurthy
Senior Product Manager
Highly recommended.
I attended Product Management training conducted by Onkar at Said Business School while doing my MBA. As someone who was looking to transition into a career in product management post MBA, this training was extremely helpful. Onkar provided great hands-on training on key principles of Product Management and Agile practices with real-life product examples. His training is relevant and useful for companies of any sizes, from startups to big organizations.
Shailendra Nama
Product Manager, Technology | Supply Chain | Analytics
The session helped me get an overview of the activities involved in the product lifecycle. The learnings from the session are still afresh in my mind. I have been able to perform some quality work from the takeaways.
Rohit Kumar
Sr. Vendor Manager, Amazon
It was a great hands-on learning experience using examples of real-life digital products. I particularly enjoyed the session about cultivating an Agile mindset and the role teams must play in fostering this mindset in an organisation. Until recently, these were just buzzwords to me, but now I understand how to apply these Agile principles in product management.
Dive Deeper: Master Specific Skills with Our Short Courses
User Journey Mastery
Craft experiences users love! Our user journey short course helps you map their experience, pinpoint pain points, and design solutions
- EXCLUSIVE ACCESS. For DSM Pro Members Only
- FAST LEARNING. 11 Grasp-and-Go Lessons