The “Porter’s 5 forces” is an industry model used in defining the strategy of a business and evaluate its position w.r.t. market, suppliers, buyers, and competition. This industry model could also be used in the context of a digital product. This is because digital product management is a discipline where you are always considering the forces of customers, competition, industry, market, product, technology, team, and everything impacting a digital product.

You can use this template to do an analysis for your digital product.

You can also look at a worked-out example of Porter’s five forces for Airbnb.