Digital Agile Product Manager Training Programme in B2B-B2C Industry
Level up your product management skills with our cutting-edge Digital Agile Product Manager (DAPM™) Training Programme. In the dynamic world of B2B-B2C industries, staying ahead requires adaptability and innovation. That’s where DAPM™ comes in!
DAPM™ training programme
The Digital Agile Product Manager (DAPM™) programme is intended to help digital product professionals who are actively involved in the launch of digital products like B2B news subscription sites, SaaS platforms etc.
- 12-WEEK ONLINE COURSE for self-paced learning
- 10 LIVE MASTERCLASSES on product workshops, Q&A
- 8 PRODUCT MODELS to create project deliverables
- 2 INDUSTRY-SPECIFIC B2B, B2C case studies
- 1 DIGITAL SKILLS REPORT to assess your 40+ skills
- CERTIFICATE of completion
As a digital product professional, which of the following statements resonate with your career aspirations?
Do you want to become a pro at executing end-to-end digital product management?
Would you like to become the go-to person for all aspects of your digital product from strategy, roadmap and design, to specifications and agile delivery?
Do you want to master the challenges of managing multiple stakeholders, product priorities and releases?
Would you like to possess practical skills to create digital solutions specific to the B2B & B2C industries covering taxonomy, content management systems, tagging, analytics and pricing subscriptions?
Do you want access to result-oriented models that help you easily build your product strategy and roadmap?
If you said YES to any of the above, then we are here to help you.
What will you achieve from the DAPM™ training programme?
Digital Agile Product Manager is a uniquely tailored product management training programme for digital professionals in B2B and B2C industries.
You will learn to apply digital product management skills through a mix of:
Importance of well-defined user stories:
- cohort-based LIVE masterclasses run by lead trainers
- self-paced learning modules
- doing hands-on exercises based on case studies relevant to your industry
As a product manager, you are expected to own and produce project deliverables, define solutions and manage your personal effectiveness.
We have ensured that in the DAPM™ programme, you get to experience how to create, analyse, and present your outputs that help shape up the product you are working on.
The Digital Agile Product Manager programme focuses on 3 areas to help you master the art and science of product management:
#1 Project Deliverables
You will be able to successfully manage all areas of your product from strategy to release by focusing on concrete project deliverables like:
- User journey map
- Product objective & key results (OKR)
- Wireframes & process flowcharts
- Product roadmap (strategic and tactical)
- Product backlog
- User story (writing, refining, splitting, merging)
- Release plan (Go Live checklist, user guides)
- Post-launch KPIs (before & after key performance indicators)
#2 Product Solution
As a product manager you are given the responsibility to define the product solution. Become an expert in defining successful product strategies by knowing the working fundamentals of these building blocks of a digital product like:
- Search (basic, advanced): Logic behind keyword search, faceted search, autosuggestion, highlighting, sorting features using elastic search technology etc.
- Content management system (CMS): WYSIWYG (what-you-see-is-what-you-get) editor, publishing workflow (authoring & approvals), tagging of content, taxonomy, content types etc.
- Access Rights Management (ARM): View, download, edit, publish access, search, edit, delete, update across content & feature sets
- E-commerce: Search page, store page, managing catalogue, campaigns & discounts, auto messaging, shopping cart, payment processing, order fulfilment etc.
- Front-end journeys and templates: Homepage, landing or category page, search & listing page, detail pages, upsell & cross-sell journeys, information architecture
#3 Personal Effectiveness
Product management is a mix of science and art. As a product manager, you manage a variety of stakeholders, their expectations, requirements and feedback. Most importantly you wear a lot of hats in a day while working on your deliverables. You must master this element of personal effectiveness by working on your:
- Solution oriented personality: Learn how to see the big picture; take a step back to make sense amidst chaos; lead the team on complex projects; define a clear path for your product, team and your own career
- Stakeholder management: Understand your own personality archetype and identify those traits in your stakeholders. You will learn how to engage and persuade stakeholders from varied backgrounds of strategy, sales, marketing & SEO, commercial, client services, content/editorial, business centres, design, and software development
- Time management skills: Learn how to maximise your productivity while you juggle deliverables, stakeholders and priorities. Do an effective plan for your day, week, sprint and month as you hone your time management skills
Who will benefit from the DAPM™ training programme?
The Digital Agile Product Manager (DAPM™) programme is intended to help digital product professionals who are actively involved in the launch of digital products like B2B news subscription sites, SaaS platforms, business intelligence platforms, smart device apps, B2C eCommerce ventures, digital agencies, IT services companies providing consultation to end client on products and similar other digital products.
The Digital Agile Product Manager (DAPM™) training programme will benefit professionals in various roles and stages of their career:
- You are a Product Owner taking care of the delivery side of things, and now you want to become a digital product manager. For that, you need a solid understanding of steering the commercial and strategic decisions on the product
- You are an experienced Business Analyst with over 5 years of experience in delivering digital products and liaising with the development team. Now you want to transition into a skilled digital product manager role. For that, you need to hone your skills around product roadmaps, backlog prioritisation, defining MVP and managing stakeholder expectations across the business
- You are a newly appointed Product Manager and you want to enhance your skillsets around producing deliverables while managing multiple stakeholders. You want to prepare yourself for your next leadership role in the digital domain.
Testimonials
Laurenta Sanjo
Senior Product Analyst, Healthcare Sector
Let me tell you, DSM has truly been transformational for me as a product professional. I cannot stress enough how fortunate I am to have had the opportunity to work alongside Onkar and Himani for the past four years. They are industry veterans who bring an immense wealth of knowledge and experience to the table. The DAPM course offered by DSM is an absolute gem – it’s hands-on, practical, and invaluable in enhancing your digital product management skills. And don’t even get me started on their live webinars! They tackle complex problems head-on and provide effective solutions that you won’t find anywhere else. If you’re serious about taking your product career to new heights, DSM is hands down the best thing that could happen to you. Trust me on this one!
Ife Mona
Senior Product Manager, Health Sector
If you’re serious about pursuing a career in product management, look no further. DSM’s Digital Agile Product Manager (DAPM) course was a game-changer for me. It equipped me with the necessary skills and knowledge to excel as a product manager. Inner Circle (DSM’s coaching program) is truly the cream of the crop. As someone who aspired to become a Product Manager, I can confidently say that my experience with DSM has been nothing short of remarkable. Onkar and Himani, as mentors and lead trainers at DSM, are undoubtedly the best in the industry. They guided me through every step of my journey and provided invaluable mentorship that helped me achieve my goals.
Veena Krishnamurthy
Senior Product Manager, DAZN
Highly recommended.
I attended Product Management training conducted by Onkar at Said Business School while doing my MBA. As someone who was looking to transition into a career in product management post MBA, this training was extremely helpful. Onkar provided great hands-on training on key principles of Product Management and Agile practices with real-life product examples. His training is relevant and useful for companies of any sizes, from startups to big organizations.
Shailendra Nama
Product Manager, Technology | Supply Chain | Analytics
The session helped me get an overview of the activities involved in the product lifecycle. The learnings from the session are still afresh in my mind. I have been able to perform some quality work from the takeaways.
Rohit Kumar
Sr. Vendor Manager, Amazon
It was a great hands-on learning experience using examples of real-life digital products. I particularly enjoyed the session about cultivating an Agile mindset and the role teams must play in fostering this mindset in an organisation. Until recently, these were just buzzwords to me, but now I understand how to apply these Agile principles in product management.
Maximise your career potential
by joining us
DAPM™ training programme
The Digital Agile Product Manager (DAPM) programme is intended to help digital product professionals who are actively involved in the launch of digital products like B2B news subscription sites, SaaS platforms etc.
DAPM™ programme
This will entitle you to access self-paced online portal of DAPM training programme with videos, exercises, quiz and downloads. You will also get access to LIVE webinars on key industry topics.
£647 Incl. Tax
What will be covered in the the DAPM™
training programme?
Lecture 1: Welcome to your DAPM™ experience
Lecture 2: Your Digital Skills Assessment Questionnaire
Lecture 1: What does it take to be a Digital Professional?
Lecture 2: Overview of Digital products, industry and transformation
Lecture 3: Digital Product management framework (Discover, Design, Define, Deliver)
Lecture 4: Different career paths in product management?
Lecture 5: How to measure your product management skills maturity?
Lecture 6: Who is a product manager and what do they do?
Lecture 1: Identify the Business Driver of your product
Lecture 2: Identify the Key Performance Indicators (KPI) of your product
Lecture 3: Conduct SWOT analysis on your product
Lecture 4: Determine competitive advantage and USP of your product
Lecture 5: How to assess Implications of Technology
Lecture 6: How to assess Customers of your product (customer persona)
Lecture 7: How to assess Competitors of your product (market research)
Lecture 8: How to conduct Value Chain Analysis of your product’s market
Lecture 9: How to discover dynamics of Market and Product Placement
Lecture 10: B2B and B2C product examples & exercises
Lecture 1: What is a strategic product roadmap?
Lecture 2: How to define, collate, and manage product & customer issues
Lecture 3: How to build strategic product roadmap
Lecture 4: How to do 30,000 feet high-level prioritisation
Lecture 5: B2B and B2C product examples & exercises
Lecture 1: How to identify solution design components?
Lecture 2: Define Actors & User journeys
Lecture 3: Sketch wireframes and mock-ups using wireframing tools
Lecture 4: Identify Entities & Relationships within product’s architecture
Lecture 5: Define Content and its management features for the product
Lecture 6: Define Data and functional attributes required for the product
Lecture 7: How to run Requirements gathering workshop?
Lecture 8: B2B and B2C product examples & exercises
Lecture 1: How to build a product roadmap?
Lecture 2: What is the right Minimum Viable Product (MVP)?
Lecture 3: How to define a product backlog?
Lecture 4: What is user experience?
Lecture 5: B2B and B2C product examples & exercises
Lecture 1: Why Prioritising product backlog is important?
Lecture 2: How to collate a backlog items from user journey?
Lecture 3: How to collate a backlog items from customer feedback or complaints?
Lecture 4: How to collate a backlog items from customer research and tracking?
Lecture 5: How to collate a backlog items from internal stakeholders?
Lecture 6: How to do product backlog prioritisation?
Lecture 7: How to split backlog into user story headings?
Lecture 8: How to group backlog items into Epics and Themes?
Lecture 9: How to manage a product backlog?
Lecture 10: B2B and B2C product examples & exercises
Lecture 1: How to write developer-ready user stories?
Lecture 2: BDD approach to writing user stories
Lecture 3: How to apply INVEST principle?
Lecture 4: How to define acceptance criteria for user stories?
Lecture 5: Exercise Workbook – Write user story for Taxonomy
Lecture 6: Exercise Workbook – Write user story for CMS
Lecture 7: Exercise Workbook – Write user story for Workflow systems
Lecture 8: Exercise Workbook – Write Technical user story
Lecture 9: B2B and B2C product examples & exercises
Lecture 1: Introduction to Agile-SCRUM framework
Lecture 2: Roles & responsibilities in Agile-SCRUM framework
Lecture 3: Introduction to Agile manifesto
Lecture 4: What are Agile ceremonies?
Lecture 5:How to leverage Agile ceremonies for efficient product delivery?
Lecture 6: Introduction to Personality Archetypes
Lecture 7: How to manage stakeholders based on personality?
Lecture 8: How to manage your days & weeks as a product manager?
Lecture 9: How to steer decision making and consensus building?
Lecture 1: Introduction to Product Launch Framework
Lecture 2: How to prepare for your product’s GO LIVE?
Lecture 3: What is post-launch retrospective?
Lecture 4: How to define success metrics and measure post-launch?
Lecture 5:How to communicate with stakeholders?
Lecture 6: How to get stakeholder buy-in for product releases?
Lecture 7: How to plan & predict future product releases?
Lecture 8: What are the elements of Product pricing?
Lecture 9: What are the product marketing tasks?
Lecture 10: How to manage internal product training, creation of user manuals?
Lecture 1: Discussion on homework
Lecture 2: Discussion on individual case studies
Lecture 3: Detailed Q&A with participants
Lecture 4: Define next set of tasks to implement learnings
Lecture 5: How to leverage Online learning portal
Lecture 6: Sessions to include topics like Product retirement, User research, Product KPIs etc.
Lecture 1: FREE lifetime access to the online course portal
Lecture 2: FREE unlimited access to trainers and your cohort community
Lecture 3: FREE access to LIVE sessions on CV review, Interview prep, Job hunt process
Are you ready to take your digital
career to the next level?
Yes, I am interested in this training programme
Digital Product Management
Framework
As you work towards becoming a thriving Digital Agile Product Manager, you will experience the full context of the product management framework, its various phases and the milestones, which are applicable to your product and industry.
You will be introduced to the four product management phases – Discover, Design, Define and Deliver. Depending upon your product’s stage, the framework will guide you on where you will start your product management work. This will affect your product deliverables and how deep you need to go into each phase. You will then be able to formulate a structured product management playbook for your product & company.
Value of A-T-A-R process in becoming a Digital Agile Product Manager
It’s a fact that the piano cannot be learnt in a day; it takes time and regular practice. Similarly, any new skill needs practice and a concerted effort in order to truly master it.
The digital skills applied in product management are no different. That’s why we have created a unique deliverable-driven training programme to give you an opportunity to pick the skillsets you want to know, learn and master as a Product Manager.
In this training programme, we will take you through the following phases:
ASSESS:
An initial online skills assessment using our trademark tool Wheel of Product™. There will also be continuous performance assessment and end-of-course digital performance benchmarking.
TRAIN:
Use the self-paced modular training course shared via online training videos, learning materials, and exercise workbooks. These topics cover the practical aspects of your industry and product. If you spend 2-3 hours a week, you will be able to complete the course in 12 weeks.
APPLY:
These LIVE masterclass webinars are designed to help you take a quantum leap in mastering the skills for your career. In these instructor-led live webinars, you can ask any questions, talk about your current product issues, and discuss live case studies while you are implementing the learnings and models.
REINFORCE:
In these instructor-led LIVE coaching webinars, you will have an opportunity to discuss your career roadmap and plan your next 3-6-9-12 months of career progression. You will end the programme with a clear plan and actions for your career growth.
Clients Served
Our Product Management Experience
Consulting Years
Our team has a varied product management experience in Strategy, Persona, Business analysis, UX, Delivery, Tech & Data analytics
Business Sectors
Finance, Media, Pharmaceuticals, Publishing, Commodities, Fashion, Agriculture, Market research & more
Training Days
Face-to-face engagement with stakeholders while delivering products, training teams, and launching products
International Cities
Conducted sessions across: London, New York, Amsterdam, Nuremberg, Hong Kong, New Delhi, Dublin & Bristol
Products Launched
B2B & B2C online products offering Faceted search, Insights, E-commerce, CMS workflows, Analytics & more
Maximise your career potential
by joining us
DAPM™ training programme
The Digital Agile Product Manager (DAPM) programme is intended to help digital product professionals who are actively involved in the launch of digital products like B2B news subscription sites, SaaS platforms etc.
DAPM™ programme
This will entitle you to access self-paced online portal of DAPM™ training programme with videos, exercises, quiz and downloads. You will also get access to LIVE webinars on key industry topics.
Frequently asked questions
The Digital Agile Product Manager (DAPM™) training is a 12-week programme, which you can tailor as per your available learning time.
- Just after enrolment, you can fill in the online digital skills assessment (30 mins).
- You can go through the self-paced modular lessons that have online training videos (70+ lessons), learning materials, and exercise workbooks tailored around real-life digital products. If you allocate 2-3 hours per week, you can complete the course in 12 weeks.
- In order to get the maximum benefit from this programme, you will have to allocate 1 hour to attend the 10 live instructor-led masterclass workshops. These are typically done on the weekends or evenings, so you can focus on your own professional growth with no work-related distractions.
- Give yourself 2-3 weeks to work on your live case study as part of completing the programme.
- Allocate another 2-3 weeks to create your own product skills portfolio, work on your CV, interview preparation, and anything related to your job hunt, career progression or growth.
The steps to apply are as follows:
1) Click the “Book Now” button on the training page
2) Select the number of seats you want to book and add attendee information
3) Finally, pay for the training. If you have a discount code, remember to apply it on the payment page
4) Check your email (in some cases, check your spam folder) for confirmation emails and next steps instructions
If you have any questions, reach out to us on our live chat on this page or email us at [email protected]
Your decision to become a digital product manager depends on the following professional parameters:
- Are you willing to learn new tools and techniques to apply to your product?
- Do you want to be involved across the full range of product activities – from strategy, commercial, analysis, design, and marketing to launch, technical discussions, customer relations, and sales?
- Do you want to increase your product’s profitability, efficiency, and team’s throughput?
- Do want to earn your desired salary and get a promotion in your job?
- Do you want to work on innovative products and with amazing product companies?
- Do you want to gain confidence and become a product expert in your domain?
If you have answered ‘yes’ to any of the above, then, this training programme is for you.
This training will most benefit digital professionals in the following roles:
- Product Owners
- Product Managers
- Program Managers
- Business Analysts
Other digital professionals who would also benefit from learning about product management principles would be:
- UI/UX Designers
- User Researchers
- QA/Testers
- Agile Coaches
- Scrum Masters
- Marketing Team
- Development Team
Our in-house lead trainer is Onkar Singh Lohtham – Founder & CPO of Product Hub Hob (PHH). He has over 15 years’ experience in digital product management.
Onkar is one of the most innovative and experienced Agile practitioners and trainers in the world. He has helped organisations build multimillion products/services and win awards. His passion lies in the training of unique road map and commercial strategy implementation, complex backlog problem solving and lead multi-product agile team management from inception to launch. Onkar has worked across global locations including London, New York, Amsterdam, Dublin, Delhi, and Hong Kong. His domain experience includes Publishing, Financial Services, Fashion, Commodities, Online Recruitment and Digital.
Onkar has researched on more than 18 live projects to create the models, tools and techniques, which he will share in the training. His pioneering approach works to combine the art and science of product management, in turn increasing a product’s profitability. As your product coach, he will guide you on your training journey and won’t rest until you reach your desired goals. He regularly blogs on product management, speaks at Agile events and conducts corporate training in London and New York.
Read more on About us page.
By enrolling in the DAPM (Digital Agile Product Manager) training programme, you automatically gain access to the self-paced training course hosted on a learning portal of Digital Skills Mastery.
After completing the 12-week programme, you will also get LIFETIME FREE access to the online learning portal. This is where you’ll find all the downloadable learning materials you’ll need, post questions that will be answered by your lead trainers and collaborate and discuss industry trends with your peers. You will be assigned your portal username and password after completing the purchase.
Your course completion certificate will be issued within one week of finishing your twelve-week programme, case study and final assessment review.
The certificate will be emailed to you.
Yes. We recommend you add the DAPM certification to the accomplishments section of your LinkedIn profile. Here are the suggested steps to do that:
- Log in to your LinkedIn account and go to your profile.
- In the Add profile section dropdown on the right-hand side, choose Background and then select the + next to Licenses & Certifications.
- In Name, enter the name of your course or programme.
- In Issuing Organisation, enter Digital Skills Mastery.
- (Optional) In Issue Date, enter the time period during which you earned the certification.
- (Optional) Select the checkbox > This certification does not expire.
- You can leave the Credential ID field empty.
- In the Certification URL, enter the URL for your certificate
- Online assessment of your current skills, as soon as you enrol in the programme.
- A self-paced modular online learning course. You’ll find all the learning materials (70+ lessons) broken down into small 5-10 minute videos. You’ll also get all the downloadable exercise workbooks.
- Invitation to 10 interactive, instructor-led LIVE webinar sessions, where we will answer your questions, review your submitted exercises, and help you with LIVE case study examples. These are typically 1-hour long sessions done on the weekends or evenings.
- Access to proprietary 8 product management models that will help you solve tricky product management challenges.
- A choice of solving one of the 2 industry-specific case studies in B2B and B2C domain. You will implement your learning by producing deliverables as per the product management framework.
- A personalised Digital Skills report where we will highlight your strength areas, areas to further work upon based on your career roadmap, and skills maturity level. You will have a clear plan drawn out for the next 30-60-90 days, as well as for the next 6-12 months.
- Your product related questions answered (via email, online platform) by the trainers.
- Bonus #1: Free LIFETIME access to the online course portal.
- Bonus #2: Free UNLIMITED access to trainers and your cohort community.
- Bonus #3: Free access to LIVE sessions on CV review, interview preparation and job hunt process.
- The quickest way is to use the contact us form on the website.
- Email us at: [email protected]
- Connect with us on Facebook https://www.facebook.com/DigitalSkillsMastery and leave a comment.
We always work towards making sure this situation will never occur.
But in case you have to cancel your booking, please email us at [email protected] with your reason to cancel within 14 days of buying the programme. We will get in touch with you and help you with your request for a refund.
There will be a refund processing fee (10%) that will be applied to any refund request.
Cancellation by DSM:
DSM reserves the right to cancel or reschedule the dates for the training programme. In the unlikely event that this happens, we will make every effort to accommodate candidates on an alternative course or refund payment in full.
This is an online training programme allowing delegates to join from across the world. We generally create a cohort of up to 25-30 candidates so that we can interact with you on LIVE webinars as well as review your submitted exercises & case studies.
When you enrol, we will give you all the information required to get ready for the programme. You will also receive your username and password to access the online course portal. Please go through the first module, which will help you get started with the training programme. We also ask you to fill in a small questionnaire to understand more about your current professional situation, your role and your expectations from the training programme.
The 12-week DAPM™ certification programme is designed to aid you in the advancement of your career, positioning you separately in the job sector from those who have opted for short courses. When you add the DAPM certification to your LinkedIn profile and to your CV, it automatically signals to recruiters and potential work contacts that you have gained applied knowledge in the field of product management. That is why we have the following process in place to ensure you feel the value of the course:
- We will share a choice of case studies with you. Each will explain a business problem, the context surrounding it, and an expected solution. Each will be based on a real-life scenario, allowing you to be creative in your approach and have fun in the process.
- You will then be asked to apply your learnings from the programme, as well as your thoughts and creativity to solve your chosen case study before submitting it to us. The aim here is for you to get a taste of solving a real problem and finding an end-to-end solution. You can use this later in job interviews to demonstrate your applied skills.
- We will evaluate your response, mark it out of 100% and inform you of the result. Factors considered will include your approach, your thinking process, and the way you tackle a real-life problem.
- If you score over the pass threshold of 75%, you graduate successfully from the programme. More than 90% of our candidates pass on their first attempt, and we are sure you will too.
- If you don’t obtain a passing grade, don’t worry. We will share our feedback on your case study, highlighting which areas need improvement and what to focus upon. You can then attempt to solve the case study again.
While you prepare to work on the case study, there are a few things to consider:
You will have three attempts to pass the certification. We truly believe you can demonstrate your learning and solve the case study in this time frame.
We advise that once you complete the 12-week programme you work on the certification case study in the three months which follow. This way the learnings will still be are fresh.
The case study work, feedback and certification process are all included in the course fee.
Still not sure?
- Are you motivated to take charge of your digital product career?
- What kind of impact do you think being a certified Digital Agile Product Manager will have on your career growth?
- If you don’t use this programme, what alternative options do you have?
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