- Digital Product Capability Transformation
Close the product capability gap before it slows you down
Give your digital and technology teams the frameworks, product discipline and AI skills to move from delivering tasks to delivering outcomes.
12 weeks
self-paced online
10 live
masterclasses
70+
video lessons
Cohort programme
Bespoke · Hands-on · Gamified
- Proof
Delivered inside the enterprises you recognise
Award-winning delivery, run live with product and technology teams at large non-tech organisations.
12+ verticals
Delivered across industries
- FMCG
- Pharma
- Publishing
- Hedge Funds
- Banking & Finance
- Market Research
- Agriculture
- Commodities
- Media
- Fashion
- eCommerce
- GenAI
Trusted by professionals
and their companies
Trusted by
- The capability gap
You bought the platforms. The capability didn't come with them
Organisations have invested heavily in digital platforms and AI tools, but capability has not kept pace with technology. Teams are strong at delivery yet under-developed in the product thinking that turns tools into advantage: discovery, prioritisation, roadmapping, metrics and stakeholder alignment, plus the AI fluency to use it all strategically.
The result is predictable:
- Expensive technology that is under-leveraged and under-adopted.
- Initiatives that stall in the gap between pilot and scale.
- Teams executing activity without driving measurable business outcomes.
47%
Skills gaps, not tech, slow AI down
of C-suite leaders say their organisations are developing and releasing generative AI too slowly, and talent skill gaps are cited as the single biggest reason.
McKinsey CxO Survey, 2025
60%
Capability is stalling transformation
of businesses say skills gaps are holding back their transformation initiatives, and 72% of CEOs say talent gaps are creating critical business challenges.
McKinsey CxO Survey, 2025
- The solution
A programme built to close exactly that gap
Enterprises are rich in tools and poor in the product and AI capability needed to exploit them. DPCT is a hands-on, cohort-based journey that transforms technology professionals into confident digital product leaders.
At its core is the proprietary Digital Product Capability (DPC) Framework, a five-layer model that maps, for the first time, exactly what “product capability” means across an enterprise and how to build it deliberately.
Rather than teaching product management as abstract concepts, DPCT turns your real business context into applied skill, session by session, until your teams stop executing tasks and start driving digital products that move the business.
The Digital Product Capability (DPC) Frameworkâ„¢
Five interconnected layers of enterprise product capability
- The five capabilities
What "product capability" actually means, mapped across the enterprise
Each layer is assessed, developed and measured. Together they move an organisation from tool ownership to outcome ownership.
Industry Forces
You handle the delivery side and now want to become a digital product manager — steering the commercial and strategic decisions on the product.
Organisation Readiness
You have 5+ years delivering digital products and want to transition into a PM role — honing roadmaps, backlog prioritisation, MVP definition and stakeholder management.
Team Effectiveness
You're newly appointed and want to sharpen deliverable skills while managing multiple stakeholders — preparing for your next leadership role.
Product Performance
Product maturity, lifecycle effectiveness and the measurable customer impact of AI, capability proven in outcomes.
Individual Preparedness
Digital product management, AI tools, AI productivity and the growth mindset that make each professional programme-ready.
- The toolkit
Proprietary models your teams apply from day one
DPCT is delivered through DSM’s own frameworks and models, the applied tools that convert business context into product discipline and AI-ready delivery.
Hexa-force Discoveryâ„¢
Six forces shaping any online product
The 7D Frameworkâ„¢
Demand to Delight, end to end
Capability Playground (8P)â„¢
People to Performance operating view
OKRs, Objectives & Key Results
Align teams around measurable outcomes
Key Results Pyramidâ„¢
Six forces shaping any online product
Inverse Pyramidsâ„¢
Six forces shaping any online product
User Journey: intent to outcome
Actor, actions, response, outcome
User Story Writerâ„¢
Journeys into execution-ready backlog
Product Customer Cornerâ„¢
Prioritise by customer & strategic value
Agile Delivery Sprint Cycle
Backlog to releasable increments
Prompting Framework
Structured prompts for reliable AI output
AI Tools Framework
Match the right AI tool to each task
- How it works
Live, founder-led delivery, assess, deep-dive, then bring it together
- Duration
6 sessions
in 6 weeks
- Delivery
Live
exercise-driven
- Group size
25-30+
per cohort
- Reinforcement
Online quiz
per session
- Step 1
Bespoke · Proposal
Tailored
Programme
Work with the founders to tailor the DPCT programme to fit your teams and industry. Select from more than 30 modules covering Product Management, Agile and AI.
- Step 2
Live · Assessment
Capability
assessment
A live assessment with your leadership team to understand the as-is situation and pinpoint the capability areas to work on.
- step 3
4 × Live deep-dives
Deep-dive
sessions
Four live, three-hour sessions with the team, hands-on, exercise-driven and practical, each followed by an online quiz to lock in the learning.
- Step 4
Finale
Gamified finale
workshop
A finale workshop that brings every learning together through a competitive, gamified experience, capability made visible and memorable.
A six-week journey combining live workshops, applied exercises and a gamified finale.
No passive slideware, your teams work on your context throughout.
- What you get
Hands-on practical experience
A perfect blend of the latest theory, practical LIVE assignments for your products and teams, and gamification.
Gamified leaderboard for participants
A live leaderboard keeps participants engaged, motivated and a little competitive across every session.
LIVE working on AI tools
Teams get hands-on with real AI tools, applying them to their own products and workflows in the room.
DSM Pro portal access
Ongoing access to learning materials and quizzes that reinforce the learning after each session.
Relevant project deliverables
Teams work in groups to create project-specific deliverables they can take straight back to work.
In-session LIVE quiz
Teams score for participating in live quizzes each session, which feeds straight into the leaderboard.
LIVE Q&A
Individuals put their own project-specific questions to the practitioner-trainers in the room.
- In their words
What teams say after working with us
DPCT is a practical, well-structured programme that helps build stronger product thinking and customer-focused decision-making. It connects strategy, prioritisation, stakeholder management and delivery through real-world examples and tools that can be applied immediately in day-to-day work.
Product Owner, Commercial
Top FMCG company
DPCT is a practical, well-structured programme that helps build stronger product thinking and customer-focused decision-making. It connects strategy, prioritisation, stakeholder management and delivery through real-world examples and tools that can be applied immediately in day-to-day work.
Product Owner, Commercial
Top FMCG company
DPCT is a practical, well-structured programme that helps build stronger product thinking and customer-focused decision-making. It connects strategy, prioritisation, stakeholder management and delivery through real-world examples and tools that can be applied immediately in day-to-day work.
Product Owner, Commercial
Top FMCG company
DPCT is a practical, well-structured programme that helps build stronger product thinking and customer-focused decision-making. It connects strategy, prioritisation, stakeholder management and delivery through real-world examples and tools that can be applied immediately in day-to-day work.
Product Owner, Commercial
Top FMCG company
- Video testimonials
Hear it from the participants
- Who it's for
Built for the teams expected to turn technology into outcomes
DPCT is designed for digital & technology and L&D leaders in large, non-tech enterprises, FMCG, pharmaceuticals, industrials, who have capable delivery teams but need to lift them into product-led, AI-fluent ways of working. It’s for the leader who is done funding pilots that never scale, and for the team ready to own outcomes, not just tickets.
D&T leaders
Work with the founders to tailor the DPCT programme to fit your teams and industry. Select from more than 30 modules covering Product Management, Agile and AI.
L&D & capability leads
A live assessment with your leadership team to understand the as-is situation and pinpoint the capability areas to work on.
Product & delivery teams
Four live, three-hour sessions with the team, hands-on, exercise-driven and practical, each followed by an online quiz to lock in the learning.
Enterprises scaling AI
A finale workshop that brings every learning together through a competitive, gamified experience, capability made visible and memorable.
- The challenges we solve
If your teams are wrestling with these, DPCT is built for you
The signals we hear most often from digital and technology teams, grouped into the capability gaps DPCT closes.
Unclear roles & ownership
- Roles blur across PM, BA, PO and Tech, with vendor-heavy delivery and no true product ownership.
- Products exist but their owner and lifecycle stage are unclear.
- Limited autonomy, heavy reliance on approvals and slow decisions.
Tasks, not outcomes
- A project mindset dominates: work is driven by tasks and outputs, not outcomes.
- High BAU and reactive work leave little bandwidth for innovation.
- Difficulty saying no, so everything is treated as urgent.
No value or metrics focus
- No clear business-aligned KPIs, with focus on time and budget over value.
- Business value is not clearly defined or communicated.
- Delivery is measured by outputs, with unclear success metrics.
Vision & stakeholder misalignment
- No shared product vision across technology and the business.
- Misalignment on scope, priorities and timelines across teams.
- Friction, vendor dependency and unmet expectations across stakeholders.
Silos & inconsistent ways of working
- Siloed teams across Sales, Supply and Analytics, with weak collaboration.
- Hybrid Agile and Waterfall confusion, with no clarity on when to use what.
- Different teams working in different ways.
Tools, data &
AI not leveraged
- AI tools are available but not integrated into core PM and BA workflows.
- Fragmented tools (Claude, ChatGPT, Excel, Jira) used inconsistently.
- Weak data foundation and unclear user journeys, so analytics rarely drive decisions.
- Gallery
Inside a DPCT cohort
Live sessions, team capability boards and the gamified finale, straight from the room.
- Meet the founders
Practitioners who've built and taught product for 35+ years combined
DPCT is delivered by the founders themselves, not associates. Real product leadership, applied to your context.
Onkar Singh Lohtham
Co-founder, Digital Skills Mastery
Hi guys,
I’m Onkar, your product coach and lead trainer at Digital Skills Mastery (DSM)—an academy focused on helping digital professionals like you build meaningful, future-ready product careers. I’m excited you’re here because my mission is to equip you with the tools, mindset, and support to lead in the age of AI and innovation.
With over 20 years of experience in global product leadership, I’ve worked across industries and continents to build and scale multimillion-pound digital solutions. My roles have spanned software engineering, business analysis, product management, and CPO. Today, I bring that depth into every training we run at DSM.
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My Recent Work: Building AI-First Products
Over the past 18+ months, I’ve led the design and development of three AI-powered SaaS products:
- AI Code Monitor – Built for CTOs and Delivery Heads, this GenAI-powered product helps organisations track, manage, and quantify the use of AI-generated code. I co-created its product strategy, AI rules engine, ROI models, user journeys, and led product demos with C-suite stakeholders.
- Dev AI Code Widget – A developer tool that detects the percentage of GenAI code in a developer’s environment. I defined the user stories, testing plan, and release roadmap to ensure clean integration into developer workflows.
- CXO Intelligence Platform – A unified CXO dashboard providing real-time, AI-driven insights into engineering productivity, efficiency, and GenAI usage. I worked hands-on with data scientists to design and build the insights feature set that turns raw data into clear executive intelligence.
This work has deepened my expertise in applied GenAI for software development, B2B product design, prompt engineering, and full lifecycle execution of AI-first platforms. I now bring those same principles into DSM to help you stay ahead.
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How That Translates to You
At DSM, our tools and techniques are built from real projects like these. Whether you’re leading agile teams, managing complex backlogs, launching new initiatives, or transitioning into AI-powered product roles, I’ll help you break it down and build it up—with clarity, confidence, and hands-on strategy.
From New York to Delhi and Amsterdam to Hong Kong, I’ve worked with teams across the world to lead multi-location agile transformations and build innovative, scalable digital products. My core strength lies in combining the art and science of product management—and I’d love to help you master both.
I hold a B.E. (with Distinction) and an MBA (with Distinction), and I am also a certified leadership coach. I run product training sessions in the UK, Germany, and India, speak at Agile events, and regularly blog on product leadership. Looking forward to working with you!
Himani Tiwary
Co-founder, Digital Skills Mastery
Hello there,
Lovely to see you here. I’m Himani—your product coach and trainer at Digital Skills Mastery. At DSM, we offer actionable resources, hands-on training, and personalised coaching to help you thrive in your product career, especially in the fast-evolving world of AI.
With over 18 years in digital product roles—across business analysis, product ownership, and head of product—I’ve led global product teams and launched multimillion-pound digital solutions from the ground up. This experience shapes everything we teach at DSM.
Recently, my consulting work has focused on AI-first product development—from building AI search assistants and intelligent agents to crafting B2B-specific prompt systems and AI-generated insights. I help teams design and deliver AI-powered platforms that solve real problems for real users. This deep, hands-on experience informs our mission at DSM:
To help you master AI across the full product lifecycle—Discover, Design, Define, and Deliver—and lead with clarity and confidence in today’s digital product management market.
Back in 2013, after nearly a decade in corporate roles, I co-founded Product Hub Hob with Onkar in London. Since then, we’ve grown into DSM—an academy and consulting practice rooted in real-world product leadership. I lead our training strategy, client engagement, and support teams, while continuing to research, teach, and build alongside our learners.
I believe transformation comes from doing, not just learning. That’s why DSM is structured around real application, expert guidance, and ongoing community support.
My goal is to help you unlock your potential through a product management success blueprint that’s grounded in experience and powered by the future. I’m an Electronics & Communication engineer (BIT Mesra), MBA graduate (SCMHRD), and NLP coach (UK).
- FAQs
Questions leaders ask before we start
This course equips you with the skills to map user journeys, understand your customers’ needs, and design experiences that resonate with them. You’ll learn how to identify pain points, create user journey maps, and leverage them to inform product development, marketing strategies, and more.
Yes! This course is designed for anyone who wants to gain a foundational understanding of user journeys. Whether you’re a business analyst, product manager, product owner, project manager, UI/UX designer, or product marketing manager, it will provide you with valuable skills to improve the mapping of your end-user journey and user experience.
This self-paced short course is designed to be completed in a few hours, or a maximum in a week, if you give 15 minutes daily. You can manage your learning schedule and invest as much time as possible within the week.
The course includes practical exercises where you’ll map a user journey for a specific scenario of online job portals. We can all relate to searching for and applying for jobs. This hands-on approach allows you to apply the learned concepts and build your user journey mapping skills.
Yes, upon completing the course and submitting associated assessments, you will receive a certificate of completion. Please contact us at support@digitalskillsmastery.com for more details.
The User Journey Short Course is included with a DSM Pro membership!Â
DSM Pro exclusive memberships offer a comprehensive learning platform to elevate your product management skills. This includes access to a library of articles, ebooks, and other short courses and ongoing support from our expert trainers. To learn more about DSM Pro membership and its pricing options, please visit our subscription page https://digitalskillsmastery.com/subscriptions/
You can access the short course by joining DSM Pro, our subscription platform for product professionals seeking practical, no-fluff resources they can apply immediately.
Inside DSM Pro, you’ll find:
- Short courses that simplify complex product concepts
- Plug-and-play templates and planning cheat sheets
- Live masterclasses with real-world application
- Frameworks and tools you can directly use in your day-to-day work
DSM Pro is about building the capability to think, plan, and deliver like a strong product professional.
As AI continues to reshape how products are built, the gap is no longer just knowledge. It’s how quickly you can apply that knowledge in real scenarios.
That’s exactly what DSM Pro is designed to solve.
👉 Explore DSM Pro here
- Let's begin
Close the capability gap, before it slows you down
Book a Digital Capability Discovery call. We’ll assess where your teams stand today and show you exactly how DPCT turns your technology investment into measurable outcomes.
Speak with Onkar
See where your teams stand today and how DPCT closes the gap.
Write your requirement to us
Tell us what your teams need and we'll shape a tailored programme.
Chat with us
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