The SWOT analysis is an industry model used in understanding the ‘As-Is’ state of the product by exploring its strengths, weaknesses, opportunism and threats. This industry model could also be used in the context of a digital product and focus on the 4 areas from a digital product’s perspective.

You can use this template to do an analysis for your digital product.

You can also look at a worked-out example of SWOT Analysis for Airbnb.