The SWOT analysis is an industry model that can be used in understanding strengths, weaknesses, opportunism and threats of a digital product. Here, we have shown a worked-out example for Airbnb.
Airbnb, Inc. is a privately held global company headquartered in San Francisco that operates an online marketplace and hospitality service which is accessible via its websites and mobile apps. Members can use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; as a broker, it receives commissions from every booking.