The Ansoff matrix is an industry model used in defining the strategy of a business and evaluate the positioning of your product based on its characteristics and that of the market. This industry model could also be used in the context of a digital product. This is a great tool to be used in the ‘Discover’ phase of the product where you can identify the quadrant your product sits in based on the dynamics of the product & market.
You can use this template to do an analysis for your digital product.
A worked-out example is shown here.
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Onkar Singh Lohtham