The Ansoff matrix is an industry model used in defining the strategy of a business and evaluate the positioning of your product based on its characteristics and that of the market. This industry model could also be used in the context of a digital product. This is a great tool to be used in the ‘Discover’ phase of the product where you can identify the quadrant your product sits in based on the dynamics of the product & market.

You can use this Ansoff Matrix template to do an analysis for your digital product.