Ansoff Matrix Template for Digital Product

An industry model used in defining the strategy and positioning of your digital product. With this powerful industry model, you can define your product’s strategy and position it for success

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Ansoff Matrix Template for Digital Product

The Ansoff matrix is an industry model used in defining the strategy of a business and evaluate the positioning of your product based on its characteristics and that of the market. This industry model could also be used in the context of a digital product. This is a great tool to be used in the ‘Discover’ phase of the product where you can identify the quadrant your product sits in based on the dynamics of the product & market.

You can use this Ansoff Matrix template to do an analysis for your digital product.

Shruti Singh

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