Lesson 4: Digital Transformation – Rethinking Business Performance
In this lesson, you’ll understand digital transformation as a radical rethinking of how organisations use technology, people and processes to improve business performance and serve customers.
We’ll break down the fundamentals, including:
- What Digital Transformation Is: A fundamental shift in how organisations operate.
- Keywords to Remember: Radical rethinking, cross-departmental collaboration, and adding value to customer interaction.
- Example: Digital marketing and the broader shift seen during the iPhone era.
By the end of this lesson, you will be able to:
Benefits of this Lesson:
- See the complete picture: Understand how 520 years of innovation led to the transformation we’re experiencing today.
- Think strategically: Learn why transformation requires radical rethinking of technology, people, AND processes.
- Recognise collaboration needs: Master why cross-departmental collaboration is essential for transformation success.
