In Lesson 4, you’ll discover what real digital transformation looks like beyond simple automation. Using examples like the iPhone and Facebook Ads Manager, you’ll learn how technology, people, and processes must work together across departments to truly change customer experience and business performance.
By the end of this lesson, you will be able to:
Benefits:
- Differentiate between digitization, automation, and true digital transformation.
- Identify real-world transformation examples (e.g., iPhone, Facebook Ads Manager, industry-wide use of chatbots and AI).
- Explain why cross-departmental collaboration is essential for transformation projects.
- Evaluate a project and decide whether it is just an automation initiative or part of a broader digital transformation.
- Connect emerging technologies (like AI and IoT) to innovation, disruption, or transformation in your own context.
