April 2026

DSM Digital Product Capability Framework; five interconnected layers for AI-era digital product teams

92% of companies are increasing AI investment. Only 1% have mature AI in their products. The gap is capability, not budget.

92% of organisations are increasing AI investment. Only 1% have reached maturity. The gap between those two numbers is not more spend, it is the five capability layers that most organisations are either ignoring or addressing in the wrong sequence.

92% of companies are increasing AI investment. Only 1% have mature AI in their products. The gap is capability, not budget. Read More »

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