Recognize disruption before it’s too late! In this lesson, you’ll explore how digital disruption occurs when new digital technologies and business models change the value proposition of existing goods and services.
We’ll break down the fundamentals, including:
By the end of this lesson, you will be able to:
- What Digital Disruption Is: Change that interrupts existing ways of working and impacts customers.
- Keywords to Remember: Interrupting existing processes, affecting value propositions, and shifting customer expectations.
- Examples: Camera phones and online video streaming (Netflix).
Benefits of this Lesson:
- Understand the difference between innovation and disruption
- Identify when a shift impacts an entire industry
- Avoid misclassifying digital initiatives in strategic discussions
