About Us
Empowering Product Professionals to Lead in the AI Era
Our mission is to help you thrive in digital product roles—with expert-led training, personalised coaching, and practical AI skills you can use across discovery, design, delivery, and beyond.
At DSM, we envision to be the leading force in Digital Skills and career advancement.
The DSM Story: Our drive to help you thrive!
The Product Professional’s Dilemma
Imagine this: You’re a driven product professional. You’re passionate about building amazing products, but you’re stuck. The digital world is a whirlwind of new technologies, evolving methodologies, and fierce competition. You’re working hard but not seeing the career growth you deserve. You’re not alone. Many talented product people feel overwhelmed, unsure how to bridge the gap between where they are and where they want to be—leading innovative teams, launching impactful products, and truly making their mark. The current training landscape often falls short, offering theoretical knowledge without the real-world application and personalised guidance needed to excel. You’re left feeling frustrated, unsure if you’re on the right path, and maybe even questioning your potential.
The Skills Gap Struggle: Is This Holding You Back?
The villain here isn’t a single entity but rather the friction between your ambition and obstacles. It’s the skills gap—product management, AI skills, soft skills, the lack of practical experience, the overwhelm of constant change, and the absence of a clear career roadmap. These forces keep you from achieving your goals, leaving you stuck and unfulfilled. You’re caught in a cycle of trying to keep up but never quite getting ahead. The longer you stay in this cycle, the more you risk falling behind, losing confidence, and missing out on the opportunities you deserve.
Your Path Forward
That’s where DSM comes in. Founded in London in 2013 by product experts Onkar and Himani, we’ve walked your path. We’ve built successful products, led high-performing teams, and navigated the complexities of the digital world. We get it. We know what it takes to thrive. We’re not just trainers; we’re your guides, mentors, and partners. Our proven ATAR process (Assess, Train, Apply, Reinforce) is your personalised roadmap to digital mastery. We’ll help you pinpoint your strengths and opportunities for growth, target the right training for your goals, apply your new skills in real-world projects, and continuously refine your expertise with personalised coaching and community support.
Now Imagine This… Your Product Career Transformed (with AI as Your Superpower)
At DSM, we’re not just helping you stay afloat in a tech-driven world—we’re helping you rise to the top of it. As AI reshapes every corner of product development, we’ve made it our mission to ensure you don’t get left behind.
We’ve pioneered one of the first practical, career-focused learning paths in AI for Product Management—built specifically for product professionals who want to lead in this new era confidently. Imagine yourself confidently applying AI across the product lifecycle—from customer discovery and journey design, to prioritisation, roadmapping, and delivery. Imagine leading successful product launches, influencing strategic decisions, and making faster, smarter choices with AI as your edge.
You’ll gain clarity, confidence, and the actual skills today’s hiring managers and founders are desperate for. We don’t just teach you AI—we help you lead with it.
This isn’t just career growth—it’s career transformation.
And with DSM, that vision becomes reality.
Why Product Professionals Choose DSM?
DSM isn’t just a training platform. It’s a career transformation system built around mastering AI in product workflows—across discovery, design, definition, and delivery. We give you practical training, expert coaching, tools, and strategies to lead confidently in today’s AI-powered world.
Our programs don’t stop at theory. You’ll apply AI concepts directly to roadmap planning, prioritisation, and product delivery—so your work becomes faster, smarter, and more strategic. See the impact on your work, team, and your career—quickly.
Our expert coaches are product leaders who have shipped real digital products and now utilise AI tools daily to work smarter. We don’t just teach AI—we help you use it in your daily product decisions.
Awards and Recognition
Our awards and recognition highlight our commitment to providing world-class digital skills training and career resources that empower professionals to thrive.
🏆 SME News Spotlight: Digital Skills Mastery Named Best Digital Skills Training & Development Company 2024: Greater London Enterprise Awards 2024 – Winner’s Profile
In a competitive and rapidly evolving digital landscape, Digital Skills Mastery (DSM) has emerged as a trailblazer in the product management education sector. Recognised for its transformative training, real-world relevance, and learner-first approach, DSM was named Best Digital Skills Training & Development Company 2024 at this year’s Greater London Enterprise Awards by SME News.
This recognition is more than a trophy—it is a testament to DSM’s relentless commitment to raising the bar for digital product professionals worldwide.
Led by founders Onkar and Himani, DSM has pioneered a training model that blends hands-on, industry-aligned curriculum with deep mentorship. Their focus on helping product managers and business analysts build real capabilities—not just credentials—has earned the trust of learners across the UK, India, and beyond.
“We’re proud to honour Digital Skills Mastery for setting a new standard in product management training,” said a representative from SME News. “Their focus on actionable skill-building, career transformation, and thought leadership in the product space made them stand out from the competition.”
With over 60 years of combined experience across sectors, DSM’s instructors have led global teams, launched digital platforms, and consulted on enterprise-scale AI initiatives. Their award-winning approach is designed not just to inform—but to equip professionals to lead, deliver, and innovate in high-impact roles.
This 2024 award cements DSM’s position as a trusted authority in the field and reaffirms their mission: to empower product professionals with the skills, mindset, and support they need to thrive in the age of digital disruption.
Testimonials
Laurenta Sanjo
Senior Product Analyst, Healthcare Sector
Let me tell you, DSM has truly been transformational for me as a product professional. I cannot stress enough how fortunate I am to have had the opportunity to work alongside Onkar and Himani for the past four years. They are industry veterans who bring an immense wealth of knowledge and experience to the table. The DAPM course offered by DSM is an absolute gem – it’s hands-on, practical, and invaluable in enhancing your digital product management skills. And don’t even get me started on their live webinars! They tackle complex problems head-on and provide effective solutions that you won’t find anywhere else. If you’re serious about taking your product career to new heights, DSM is hands down the best thing that could happen to you. Trust me on this one!
Ife Mona
Senior Product Manager, Health Sector
If you’re serious about pursuing a career in product management, look no further. DSM’s Digital Agile Product Manager (DAPM) course was a game-changer for me. It equipped me with the necessary skills and knowledge to excel as a product manager. Inner Circle (DSM’s coaching program) is truly the cream of the crop. As someone who aspired to become a Product Manager, I can confidently say that my experience with DSM has been nothing short of remarkable. Onkar and Himani, as mentors and lead trainers at DSM, are undoubtedly the best in the industry. They guided me through every step of my journey and provided invaluable mentorship that helped me achieve my goals.
Veena Krishnamurthy
Senior Product Manager, DAZN
Highly recommended.
I attended Product Management training conducted by Onkar at Said Business School while doing my MBA. As someone who was looking to transition into a career in product management post MBA, this training was extremely helpful. Onkar provided great hands-on training on key principles of Product Management and Agile practices with real-life product examples. His training is relevant and useful for companies of any sizes, from startups to big organizations.
Our Featured Products & Services
Explore our featured offerings, from expert-led training to personalised coaching, and discover how DSM can help you achieve your digital career goals.
Unlock the power to transform your career with in-depth resources, expert guidance, and a supportive community. Take control and choose your growth path with Digital Skills Mastery!
Level up your product management skills with our cutting-edge Digital Agile Product Manager (DAPM™) Training Programme. In the dynamic world of B2B-B2C industries, staying ahead is crucial.
Ready to unlock your true potential and take your career to new heights? Look no further than the DSM Inner Circle, your ultimate destination for personalised coaching, mentoring, and consulting.
Our Approach to Digital Mastery
We use our proven process, the ATAR method, to design all our training, coaching, and programs, ensuring you get the skills and support you need to thrive!
Ready to take your digital career to the next level? Our proven ATAR process is your personalised roadmap to success. We’ll guide you through every step, from understanding your current skills to mastering and applying new ones in the real world. It’s not just about learning; it’s about transforming your career!
A - Assess & Analyse
First, we’ll get to know you and your skills. Think of it as a personalised career assessment. We’ll pinpoint your strengths and identify areas where you can shine even brighter. This personalised assessment helps us create a training plan perfectly tailored to your goals. No more wasted time on generic courses!
Assessment helps you:
- Get a personalised learning plan tailored to your specific needs.
- Get a clear understanding of your strengths and areas for growth.
- Focus your energy on the most impactful training.
T - Targeted Training
Now, the fun part! Based on your assessment, we’ll recommend the ideal training program to get you where you want to be. Whether you want to master the latest product management techniques or dive into cutting-edge technologies, we’ll equip you with the necessary skills to succeed. No more one-size-fits-all approach here!
Training helps you:
- Learn the most in-demand skills relevant to your career path.
- Gain practical, immediately applicable knowledge.
- Accelerate your learning with focused training.
A - Apply & Achieve
Learning is great, but doing is where the magic happens. We’ll encourage you to implement your new skills on real-world projects immediately. This hands-on experience will solidify your learning, boost your confidence, and make you a valuable asset to your team. It’s how you go from learning to leading.
Applying helps you:
- Gain real-world experience and build your portfolio.
- Boost your confidence and become a more effective leader.
- Demonstrate your value to your team and organisation.
R - Refine & Reinforce
Your learning journey doesn’t stop after the initial training. We’ll provide ongoing support, personalised feedback, and access to best practices to help you refine your skills and stay ahead of the curve. The digital world constantly evolves, and we’ll help you stay ahead of the curve.
Reinforcement helps you:
- Continuous learning and improvement to stay at the forefront of your field.
- Personalised feedback and support to maximise your growth.
- Ongoing access to resources and a community to support your long-term success.
Our Product Management Experience
Product Management Experience
With over 60 years of combined experience, our team has driven innovation across every stage of the product lifecycle. Today, we help product professionals evolve by mastering AI across discovery, design, definition, and delivery—so they can lead smarter, ship faster, and make a bigger impact.
Digital Business Sector Experience
From finance to fashion, from healthtech to hedge funds—Onkar and Himani bring deep cross-sector expertise to every training. As AI reshapes industries, our insights enable digital professionals to apply technology meaningfully in complex business domains.
Digital Product Management Training Days
Through live workshops, webinars, and mentoring, we’ve trained thousands of product professionals to thrive in fast-moving, tech-driven environments. Our AI-integrated frameworks turn skills into outcomes—fast.
International Experience
From London to New York, from India to Hong Kong—we bring a global lens to digital product leadership. Our clients span continents, and our strategies blend local nuance with world-class innovation, including the rise of AI in global product teams.
Digital Products Launched
We’ve launched 32+ digital products across B2B and B2C, with expertise in platforms, SaaS, and workflow automation. Our newest frontier? Empowering teams to build AI-powered solutions that solve customer problems and drive outcomes faster.
Digital Business Sector Experience
From finance to fashion, from healthtech to hedge funds—Onkar and Himani bring deep cross-sector expertise to every training. As AI reshapes industries, our insights enable digital professionals to apply technology meaningfully in complex business domains.
Here is everything is you need to know about us
Onkar Singh Lohtham
Product Coach and Lead Trainer at Digital Skills Mastery (DSM)
Hi guys,
I’m Onkar, your product coach and lead trainer at Digital Skills Mastery (DSM)—an academy focused on helping digital professionals like you build meaningful, future-ready product careers. I’m excited you’re here because my mission is to equip you with the tools, mindset, and support to lead in the age of AI and innovation.
With over 20 years of experience in global product leadership, I’ve worked across industries and continents to build and scale multimillion-pound digital solutions. My roles have spanned software engineering, business analysis, product management, and CPO. Today, I bring that depth into every training we run at DSM.
My Recent Work: Building AI-First Products
Over the past 18+ months, I’ve led the design and development of three AI-powered SaaS products:
- AI Code Monitor – Built for CTOs and Delivery Heads, this GenAI-powered product helps organisations track, manage, and quantify the use of AI-generated code. I co-created its product strategy, AI rules engine, ROI models, user journeys, and led product demos with C-suite stakeholders.
- Dev AI Code Widget– A developer tool that detects the percentage of GenAI code in a developer’s environment. I defined the user stories, testing plan, and release roadmap to ensure clean integration into developer workflows.
- CXO Intelligence Platform – A unified CXO dashboard providing real-time, AI-driven insights into engineering productivity, efficiency, and GenAI usage. I worked hands-on with data scientists to design and build the insights feature set that turns raw data into clear executive intelligence.
This work has deepened my expertise in applied GenAI for software development, B2B product design, prompt engineering, and full lifecycle execution of AI-first platforms. I now bring those same principles into DSM to help you stay ahead.
How That Translates to You
At DSM, our tools and techniques are built from real projects like these. Whether you’re leading agile teams, managing complex backlogs, launching new initiatives, or transitioning into AI-powered product roles, I’ll help you break it down and build it up—with clarity, confidence, and hands-on strategy.
From New York to Delhi and Amsterdam to Hong Kong, I’ve worked with teams across the world to lead multi-location agile transformations and build innovative, scalable digital products. My core strength lies in combining the art and science of product management—and I’d love to help you master both.
I hold a B.E. (with Distinction) and an MBA (with Distinction), and I am also a certified leadership coach. I run product training sessions in the UK, Germany, and India, speak at Agile events, and regularly blog on product leadership. Looking forward to working with you!
Himani Tiwary
Product Coach and Trainer at Digital Skills Mastery (DSM)
Hello there,
Lovely to see you here. I’m Himani—your product coach and trainer at Digital Skills Mastery. At DSM, we offer actionable resources, hands-on training, and personalised coaching to help you thrive in your product career, especially in the fast-evolving world of AI.
With over 18 years in digital product roles—across business analysis, product ownership, and head of product—I’ve led global product teams and launched multimillion-pound digital solutions from the ground up. This experience shapes everything we teach at DSM.
Recently, my consulting work has focused on AI-first product development—from building AI search assistants and intelligent agents to crafting B2B-specific prompt systems and AI-generated insights. I help teams design and deliver AI-powered platforms that solve real problems for real users. This deep, hands-on experience informs our mission at DSM:
To help you master AI across the full product lifecycle—Discover, Design, Define, and Deliver—and lead with clarity and confidence in today’s digital product management market.
Back in 2013, after nearly a decade in corporate roles, I co-founded Product Hub Hob with Onkar in London. Since then, we’ve grown into DSM—an academy and consulting practice rooted in real-world product leadership. I lead our training strategy, client engagement, and support teams, while continuing to research, teach, and build alongside our learners.
I believe transformation comes from doing, not just learning. That’s why DSM is structured around real application, expert guidance, and ongoing community support.
My goal is to help you unlock your potential through a product management success blueprint that’s grounded in experience and powered by the future. I’m an Electronics & Communication engineer (BIT Mesra), MBA graduate (SCMHRD), and NLP coach (UK).
Let’s build your product career which is powered by practical AI experience—together.
Don't let your career aspirations fall by the wayside,
contact us now if you have more questions
But hey, what are you really missing out on if you choose not to seize this opportunity? 🤔 Don’t let hesitation hold you back from reaching new heights. Join us now, and let’s embark on this transformative journey together! 💥🙌 #DigitalAgileProductManager #CareerGrowth
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