Emergent AI is changing how product managers think, plan, and deliver. Instead of defining fixed features, the focus shifts to guiding outcomes using OKRs and adapting to evolving AI capabilities. This blog explores how product professionals can move from traditional product thinking to leading in an AI-driven environment.

92% of organisations are increasing AI investment. Only 1% have reached maturity. The gap between those two numbers is not more spend, it is the five capability layers that most organisations are either ignoring or addressing in the wrong sequence.