Hexa-force Discovery™
Six forces shaping any online product
The 7D Framework™
Demand to Delight, end to end
Agile Delivery Sprint Cycle
Backlog to releasable increments
- Plans
Choose the membership that fits where you are
DSM membership builds the product management, AI and Agile skills that get POs, PMs and BAs promoted, better paid and trusted to lead.
Free
If you are still on the fence and need some time to think before joining us, register for free and get to know us.
Free include
- Articles on AI Library: AI Tools, Concepts, Implementation
- Articles on AI Library: AI Tools, Concepts, Implementation
- Articles on AI Library: AI Tools, Concepts, Implementation
DSM Pro
You are in the early stages of your product career and you are curious to find out how we can positively impact your career growth. Then join DSM Pro.
Everything in free, plus:
- Live founder-led masterclass, Q&A and workshop each month
- Filled-out template packs: BRD/PRD, OKRs, roadmaps, backlogs
- 20+ AI Concepts, New concepts & Tools every month
- Core Jobs-To-Be-Done Prompt Library
- Career roadmaps, full interview bank and a Pro credential
- Quarterly group coaching and full member community
- 72-hour support and 5% off flagship programmes and coaching
- Career Navigator
DSM Premium
You are in the mid and senior level of your career and looking to accelerate into a leadership position. Then join DSM Premium.
Everything in Pro, plus:
- Live masterclass, Q&A and workshop every month, on your topics
- Advanced Sector-specific Prompt Library like eCommerce, SaaS, Publishing
- AI in 7D product lifecycle
- Monthly group coaching with the founder
- Personalised development plan and founder portfolio review
- Full archives, all sectors and the private Inner Circle channel
- Priority 24-hour support and 10% member discounts
- Sector Navigator
Custom
If you are a Digital and Technology product leader, or an L&D head, looking for a custom environment to upskill your team, then connect with us.
₹0
No card required
Everything in Premium, plus:
- Organisation-specific content, case studies and workshops
- Cohort onboarding and a team leaderboard
- Dedicated support, invoicing and volume pricing
- Prices exclusive of applicable taxes
- How it works
Your step-by-step navigator on DSM membership
Every professional journey is different. Every path taken is personal. Assess where you are now and follow a guided path. Each step blends courses, templates and live sessions, and ends at a milestone you want to achieve.
- On-demand course
- Live session
- Filled template
- Model
- Resource
- Milestone
Skills gaps, not tech, slow AI down
- Starter portfolio + Pro badge
- Step 1
Learn the lifecycle
- On-demand course
- 7D Framework
- Map a product to the 7 stages
- Step 2
Run discovery
- Hexa-force, User Journey
- Discovery masterclass
- Discovery + journey map
- Step 3
Build a backlog
- Build a backlog
- Story + backlog templates
- Prioritised backlog of stories
- Step 4
Frame delivery
- Roadmap + OKR templates
- Live Q&A
- Roadmap + OKRs shared
Get interview ready
- Interview-ready portfolio + credential
- Step 1
Story & brand
- Interview Mastery eBook
- Brand review
- New LinkedIn + narrative
- Step 2
Build evidence
- BRD/PRD, roadmap, OKR
- Case studies
- Portfolio of deliverables
- Step 3
Drill questions
- Question bank + mock tests
- Bank done, gaps logged
- Step 4
Rehearse live
- Mock interview, coaching
- Mock done, feedback applied
Get promotion ready
- Proof of leadership + confidence to ask
- Step 1
Close gaps
- Capability Playground 8P
- Development plan
- Gap analysis + plan
- Step 2
Fix the pains
- Stakeholder / RACI
- Key Results Pyramid
- Live workshop
- One framework applied at work
- Step 3
Lead visibly
- Roadmap + OKR
- Group coaching
- Led an initiative, impact captured
- Step 4
Make the case
- Portfolio review, 1:1 coaching
- Mock done, feedback applied
Become AI-ready in product
- AI-ready workflow that stays current
- Step 1
AI fluency
- AI concepts + tools courses
- Prompting Framework
- Personal prompt library
- Step 2
Match tool to task
- AI Tools Framework
- AI toolchain mapped to workflow
- Step 3
Apply across lifecycle
- 7D + Agile Sprint
- AI-delivery masterclass
- One task run end-to-end with AI
- Step 4
Stay current
- Monthly live sessions
- Recordings + community
- A personal keep-up cadence
and much more
- Member benefits
Eight ways your membership pays for itself
92% of organisations recognise the need for AI and digital upskilling, yet only 1% consider themselves mature. DSM Pro is where you close that gap in practice, not theory.
Live founder-led
learning
The core of DSM Pro: live, practitioner-led sessions with the founders that a recorded library can't match.
On-demand
curriculum
A structured PM and BA path with short courses and recorded archives, so you learn on your own schedule with no cohort lock-in.
Templates, frameworks
& toolkits
The real docs product people ship: BRDs and PRDs, OKRs, roadmaps, backlogs and user stories, filled out, not blank.
Career acceleration & certification
Roadmaps, interview prep, a shareable DSM credential and a personal-brand review to move you up a level.
Content &
knowledge base
Articles, eBooks, real enterprise case studies and domain modules across BFSI, retail and more.
Coaching &
mentorship
Group coaching for every Pro member and, at Premium, dedicated 1:1 time with a founder.
Perks, pricing &
access
Priority support and member discounts on flagship programmes and coaching, up to 20% at Premium.
Community &
peer network
A real member community and a founder-monitored forum where questions get answered by people who ship.
- You get all this for the cost of less than 1 cup of coffee a month
- Compare plans and pricing
Every benefit, side by side
The pace of AI is now measured in weeks, if not days, and one-off courses or certifications risk becoming outdated unless they form part of a continuous learning path. A DSM membership provides exactly that: a dedicated space to plan your learning journey, define your career path, and upskill incrementally to thrive in the AI era.
Free
If you are still on the fence and need some time to think before joining us, register for free and get to know us.
Free include
- Articles on AI Library: AI Tools, Concepts, Implementation
- Articles on AI Library: AI Tools, Concepts, Implementation
- Articles on AI Library: AI Tools, Concepts, Implementation
DSM Pro
You are in the early stages of your product career and you are curious to find out how we can positively impact your career growth. Then join DSM Pro.
Everything in free, plus:
- Live founder-led masterclass, Q&A and workshop each month
- Filled-out template packs: BRD/PRD, OKRs, roadmaps, backlogs
- 20+ AI Concepts, New concepts & Tools every month
- Core Jobs-To-Be-Done Prompt Library
- Career roadmaps, full interview bank and a Pro credential
- Quarterly group coaching and full member community
- 72-hour support and 5% off flagship programmes and coaching
- Career Navigator
DSM Premium
You are in the mid and senior level of your career and looking to accelerate into a leadership position. Then join DSM Premium.
Everything in Pro, plus:
- Live masterclass, Q&A and workshop every month, on your topics
- Advanced Sector-specific Prompt Library like eCommerce, SaaS, Publishing
- AI in 7D product lifecycle
- Monthly group coaching with the founder
- Personalised development plan and founder portfolio review
- Full archives, all sectors and the private Inner Circle channel
- Priority 24-hour support and 10% member discounts
- Sector Navigator
Custom
If you are a Digital and Technology product leader, or an L&D head, looking for a custom environment to upskill your team, then connect with us.
₹0
No card required
Everything in Premium, plus:
- Organisation-specific content, case studies and workshops
- Cohort onboarding and a team leaderboard
- Dedicated support, invoicing and volume pricing
- Prices exclusive of applicable taxes
- Who it's for
Built for the people who move products forward
Whether you’re stepping into your first product role or leading a team, DSM Pro meets you where you are and takes you further.
Lead your products
Product Managers & Owners
From junior to senior, sharpen discovery, prioritisation and delivery with templates you'll use on Monday.
Get promoted quickly
Business Analysts
Master requirements, stakeholder mapping and the BA→PM path with a clear, practitioner-led roadmap.
Hone product skills
Test & QA Analysts
Move from testing into product with acceptance-criteria craft, domain modules and interview prep.
Lateral shift to product
Project & Programme
Managers
Add product thinking to delivery discipline: roadmaps, OKRs and outcome-led planning that stick.
Build product career
B-school graduates moving
into tech
Translate your training into a product career with real deliverables, coaching and a shareable credential.
Perform at global level
Aspiring product people, anywhere
Global expertise at India-friendly pricing, so you can join from the UK, India, US or Europe and learn from live practice.
- Why it matters
The problems DSM Pro is built to solve
Across Business Analysts, Product Owners and Product Managers, the same frustrations show up week after week. This is the day-to-day reality behind the capability gap, and it is exactly what the membership is designed to close.
Requirements that never sit still
Requirements arrive unclear, conflict across stakeholders and change mid-sprint, so you spend your week reworking instead of shipping.
How DSM Pro helps
- Filled-out BRD and PRD templates
- User story masterclasses
- OKR framework to manage scope
Stakeholders, approvals and influence
Progress stalls waiting on subject-matter experts and client sign-off, and you are expected to steer decisions without any formal authority.
How DSM Pro helps
- Stakeholder and RACI toolkits
- Escalation and influence playbooks
- Live Q&A on a real situation with founders
Prioritisation under constant change
Priorities flip, scope creeps and the backlog quietly drifts away from what actually matters to the business.
How DSM Pro helps
- RICE, MoSCoW, PCC templates
- Live workshop on backlog prioritisation
- Course on managing product backlog
Turning data into outcomes
You rarely get clean analytics access, and the backlog seldom connects to the metrics leadership actually cares about.
How DSM Pro helps
- Outcome-driven story writing
- KPI and metrics templates
- eBook on acceptance criteria
Messy documentation across too many tools
Documentation is manual and inconsistent across Jira, Excel and SharePoint, with no shared standard and traceability breaking down.
How DSM Pro helps
- Ready-to-use templates
- Tool-agnostic process guides
- Course on AI tools and concepts
Career progression and certification
Growth feels slow, moving into a new sector is daunting, and there is no structured path to your next role or certification.
How DSM Pro helps
- Ready-to-use templates
- Tool-agnostic process guides
- Course on AI tools and concepts
- The toolkit
Proprietary models your teams apply from day one
DPCT is delivered through DSM’s own frameworks and models, the applied tools that convert business context into product discipline and AI-ready delivery.
Hexa-force Discovery™
Six forces shaping any online product
The 7D Framework™
Demand to Delight, end to end
Capability Playground (8P)™
People to Performance operating view
OKRs, Objectives & Key Results
Align teams around measurable outcomes
Key Results Pyramid™
Six forces shaping any online product
Inverse Pyramids™
Six forces shaping any online product
User Journey: intent to outcome
Actor, actions, response, outcome
User Story Writer™
Journeys into execution-ready backlog
Product Customer Corner™
Prioritise by customer & strategic value
Agile Delivery Sprint Cycle
Backlog to releasable increments
Prompting Framework
Structured prompts for reliable AI output
AI Tools Framework
Match the right AI tool to each task
- What you get
A closer look at what is inside
Short courses, working templates, recordings of the live sessions and a growing knowledge base, all built and taught by the founders.
Gamified leaderboard for participants
A live leaderboard keeps participants engaged, motivated and a little competitive across every session.
LIVE working on AI tools
Teams get hands-on with real AI tools, applying them to their own products and workflows in the room.
DSM Pro portal access
Ongoing access to learning materials and quizzes that reinforce the learning after each session.
Relevant project deliverables
Teams work in groups to create project-specific deliverables they can take straight back to work.
In-session LIVE quiz
Teams score for participating in live quizzes each session, which feeds straight into the leaderboard.
LIVE Q&A
Individuals put their own project-specific questions to the practitioner-trainers in the room.
Short courses
Teams work in groups to create project-specific deliverables they can take straight back to work.
AI concepts (terms, prompts, use cases)
Short course · intro video
AI Tools for Digital Professionals
Short course · intro video
Master User Journeys: The Fast Track to Understanding Your Customers
Short course · intro video
Templates
Sample and worked-out templates for the deliverables you ship: OKRs, user personas, BRDs and PRDs, user stories, roadmaps and backlogs.
Recordings
Founder-led live sessions, available as recordings for future reference.
Knowledge base
Contemporary, relevant, ready-to-use information: case studies, eBooks and domain-specific modules.
- In their words
What teams say after working with us
I have ready reference of Product management roadmap methodologies and frameworks including Handbook which I can apply already to real projects and work .
Vishnu Krupa, Product Manager-SAP
Diageo
Himani – You are truly a saint! The care and tone with which you carried yourself and the audience was lovely.
Onkar – You’re a star! Always on point with energy and drive to set and keep the pace of the group.
Anirudh Kunjal, Head of Analytics and MarTech
Diageo
DPCT has allowed me to use frameworks that I otherwise did not have in mind to think in while assessing any situation, project, or product. I am now constantly learning to be more objective of what I see and what I hear before making decisions on what needs to be done. Gaining an understanding of how to turn data to information, synthesise, prioritise, and optimise, makes it easier to really focus on defining what needs to be done.
Kevin Arnav Roshan, Product Owner-SAP
Diageo
Thank you for making the workshop fun, engaging and for helping us not only understand but also to implement it in our work.
You have brought us all together and given us a complete playbook of how Diageo D&T can level-up and deliver Amazing outcomes!
Really loved your energy and vibe! You guys are amazing, keep up the great work! 🙂
Subhiksha Sivakan, Product Owner-Digital Supply Chain
Diageo
DPCT has helped me improving the understanding business / stakeholder importance w.r.t outcomes and how to improve, imbibe the structured process, approach to manage & deliver .
Sandhya, Programme Manager-Analytics
Diageo
DPCT provided insights that helps perform our responsibilities in a more structured manner. This is going to help us more outcome based.
Ganga, Product Owner-SAP
Diageo
DPCT workshop has helped me strengthen my product management knowledge by understanding product-led thinking, roadmapping, backlog management, stakeholder alignment, and governance frameworks. It has enhanced my ability to apply AI, metrics, KPIs, ethical principles, and structured decision-making across the product lifecycle.
Most importantly, it has provided practical tools and frameworks that I can apply in my day-to-day role to drive better business outcomes and deliver greater value.
Akanksha Desai, GM-Digital Supply Chain
Diageo
One of the most relevant capability-building programmes I have attended, combining real-world examples, hands-on exercises, and immediately applicable tools.”
IT Infrastructure & Operations Manager,
Top AlcoBev brand
It was structured program which will help me in developing customer focussed approach.
Product Owner-Commercial,
Top AlcoBev brand
A thorough professional and it has been a delight to interact with them. They were patient to listen to our doubts/confusions and suggest the correct way forward. With D&T, how we can manoeuvre around and get this product mindset built was a game changer and hope to take their lessons ahead
Product Manager-Commercial,
Top AlcoBev brand
Onkar and Himani delivered above and beyond.
Their daily encouragements and way of delivery of lessons every week was a delight and their use of examples from their own challenges with business and ops helped make the lessons more relatable and understandble.
Product Owner-Marketing,
Top AlcoBev brand
- Meet the founders
Practitioners who've built and taught product for 35+ years combined
DPCT is delivered by the founders themselves, not associates. Real product leadership, applied to your context.
Onkar Singh Lohtham
Co-founder, Digital Skills Mastery
Hi guys,
I’m Onkar, your product coach and lead trainer at Digital Skills Mastery (DSM)—an academy focused on helping digital professionals like you build meaningful, future-ready product careers. I’m excited you’re here because my mission is to equip you with the tools, mindset, and support to lead in the age of AI and innovation.
With over 20 years of experience in global product leadership, I’ve worked across industries and continents to build and scale multimillion-pound digital solutions. My roles have spanned software engineering, business analysis, product management, and CPO. Today, I bring that depth into every training we run at DSM.
My Recent Work: Building AI-First Products
Over the past 18+ months, I’ve led the design and development of three AI-powered SaaS products:
- AI Code Monitor – Built for CTOs and Delivery Heads, this GenAI-powered product helps organisations track, manage, and quantify the use of AI-generated code. I co-created its product strategy, AI rules engine, ROI models, user journeys, and led product demos with C-suite stakeholders.
- Dev AI Code Widget – A developer tool that detects the percentage of GenAI code in a developer’s environment. I defined the user stories, testing plan, and release roadmap to ensure clean integration into developer workflows.
- CXO Intelligence Platform – A unified CXO dashboard providing real-time, AI-driven insights into engineering productivity, efficiency, and GenAI usage. I worked hands-on with data scientists to design and build the insights feature set that turns raw data into clear executive intelligence.
This work has deepened my expertise in applied GenAI for software development, B2B product design, prompt engineering, and full lifecycle execution of AI-first platforms. I now bring those same principles into DSM to help you stay ahead.
How That Translates to You
At DSM, our tools and techniques are built from real projects like these. Whether you’re leading agile teams, managing complex backlogs, launching new initiatives, or transitioning into AI-powered product roles, I’ll help you break it down and build it up—with clarity, confidence, and hands-on strategy.
From New York to Delhi and Amsterdam to Hong Kong, I’ve worked with teams across the world to lead multi-location agile transformations and build innovative, scalable digital products. My core strength lies in combining the art and science of product management—and I’d love to help you master both.
I hold a B.E. (with Distinction) and an MBA (with Distinction), and I am also a certified leadership coach. I run product training sessions in the UK, Germany, and India, speak at Agile events, and regularly blog on product leadership. Looking forward to working with you!
Himani Tiwary
Co-founder, Digital Skills Mastery
Hello there,
Lovely to see you here. I’m Himani—your product coach and trainer at Digital Skills Mastery. At DSM, we offer actionable resources, hands-on training, and personalised coaching to help you thrive in your product career, especially in the fast-evolving world of AI.
With over 18 years in digital product roles—across business analysis, product ownership, and head of product—I’ve led global product teams and launched multimillion-pound digital solutions from the ground up. This experience shapes everything we teach at DSM.
Recently, my consulting work has focused on AI-first product development—from building AI search assistants and intelligent agents to crafting B2B-specific prompt systems and AI-generated insights. I help teams design and deliver AI-powered platforms that solve real problems for real users. This deep, hands-on experience informs our mission at DSM:
To help you master AI across the full product lifecycle—Discover, Design, Define, and Deliver—and lead with clarity and confidence in today’s digital product management market.
Back in 2013, after nearly a decade in corporate roles, I co-founded Product Hub Hob with Onkar in London. Since then, we’ve grown into DSM—an academy and consulting practice rooted in real-world product leadership. I lead our training strategy, client engagement, and support teams, while continuing to research, teach, and build alongside our learners.
I believe transformation comes from doing, not just learning. That’s why DSM is structured around real application, expert guidance, and ongoing community support.
My goal is to help you unlock your potential through a product management success blueprint that’s grounded in experience and powered by the future. I’m an Electronics & Communication engineer (BIT Mesra), MBA graduate (SCMHRD), and NLP coach (UK).
- FAQs
Questions leaders ask before we start
This course equips you with the skills to map user journeys, understand your customers’ needs, and design experiences that resonate with them. You’ll learn how to identify pain points, create user journey maps, and leverage them to inform product development, marketing strategies, and more.
Yes! This course is designed for anyone who wants to gain a foundational understanding of user journeys. Whether you’re a business analyst, product manager, product owner, project manager, UI/UX designer, or product marketing manager, it will provide you with valuable skills to improve the mapping of your end-user journey and user experience.
This self-paced short course is designed to be completed in a few hours, or a maximum in a week, if you give 15 minutes daily. You can manage your learning schedule and invest as much time as possible within the week.
The course includes practical exercises where you’ll map a user journey for a specific scenario of online job portals. We can all relate to searching for and applying for jobs. This hands-on approach allows you to apply the learned concepts and build your user journey mapping skills.
Yes, upon completing the course and submitting associated assessments, you will receive a certificate of completion. Please contact us at support@digitalskillsmastery.com for more details.
The User Journey Short Course is included with a DSM Pro membership!
DSM Pro exclusive memberships offer a comprehensive learning platform to elevate your product management skills. This includes access to a library of articles, ebooks, and other short courses and ongoing support from our expert trainers. To learn more about DSM Pro membership and its pricing options, please visit our subscription page https://digitalskillsmastery.com/subscriptions/
You can access the short course by joining DSM Pro, our subscription platform for product professionals seeking practical, no-fluff resources they can apply immediately.
Inside DSM Pro, you’ll find:
- Short courses that simplify complex product concepts
- Plug-and-play templates and planning cheat sheets
- Live masterclasses with real-world application
- Frameworks and tools you can directly use in your day-to-day work
DSM Pro is about building the capability to think, plan, and deliver like a strong product professional.
As AI continues to reshape how products are built, the gap is no longer just knowledge. It’s how quickly you can apply that knowledge in real scenarios.
That’s exactly what DSM Pro is designed to solve.
- Let's begin
Join DSM Pro and start leading the work
Live, practitioner-led learning across product management, AI and Agile, from the founders themselves.
- Cancel anytime
- Secure checkout
- Used across UK, India, US & Europe
