AI concepts (terms, prompts, use cases)
EXCLUSIVE ACCESS
For DSM Pro Members Only
Fast Learning
6 Grasp-and-Go Lessons
ACTIONABLE LESSONS
50 mins capability building
Completion Certificate
1 Assignment to Submit
Understanding AI: Concepts, Prompts, and Practical Use Cases for Product Professionals
Many digital professionals use AI tools, but without a clear understanding of how AI works, it can be difficult to use them effectively.
This short-course helps you build a strong foundation in AI by breaking down key concepts such as machine learning, deep learning, NLP, LLMs, and generative AI in a simple way.
You will also learn about the role of ethics in AI, so you can use these tools responsibly.
The course includes a focused section on prompt engineering, where you will learn how to structure prompts, give clear instructions, and improve the quality of AI outputs.
Real industry examples will help you see how prompts work in practice. By the end, you will have both conceptual clarity and practical skills to use AI tools more effectively in your daily work.
Impact of the short course
Understand and apply AI concepts through six structured sessions:
✅ Session 1 – Core AI Concepts (Machine Learning & Deep Learning)
Understand how AI systems learn from data and improve over time. Learn how deep learning helps solve complex problems using large datasets. You will also explore how these concepts are used in the tools you use every day.
✅ Session 2 – Core AI Concepts (NLP, LLMs, Generative AI)
Understand how LLMs generate human-like responses and how generative AI creates content. You will also learn how algorithms shape how AI systems behave and respond.
✅ Session 3 – Data Science & AI Ethics
Explore how data supports AI systems and how models are trained. Understand the importance of clean data and the impact of bias on results. This session also explains why ethical use of AI is important in professional work.
✅ Session 4 – Prompt Engineering
Understand how to write effective prompts by structuring instructions clearly. Know how adding context and clarity improves outputs. You will also see how to refine prompts for better results.
✅ Session 5 – Prompt Engineering in Practice:
Review practical prompt examples and understand how to improve them. See how to test and refine prompts step by step. This helps you build confidence in using AI tools effectively.
✅ Session 6 – Thinking like an AI-Powered Product Professional
Understand how to approach problems using AI support. This session focuses on building a practical and structured approach to working with AI.
Here's why this course is for you:
Build a clear understanding of AI concepts and know how to use AI tools more effectively in your daily work.
Product Managers : Understand how AI concepts support product thinking, planning, and decision-making
Business Analysts: Improve how you use AI tools for research, analysis, and summarising insights
Digital Professionals: Learn how AI tools work behind the scenes and improve how you use them
Product Owners & Agile Professionals: Use AI to support planning, documentation, and communication
Early-career professionals: Build a strong foundation in AI concepts and practical usage
This short course helps you move from just using AI tools to understanding how and when to use them properly.
Before This Course
- You use AI tools but do not fully understand how they work
- You are confused by terms like ML, NLP, LLM, or generative AI
- You struggle to get consistent outputs from AI tools
- You rely on trial and error when writing prompts
After This Course, You Will
- Understand core AI concepts clearly
- Write structured and effective prompts
- Understand the limitations and risks of AI
- Apply AI thinking to solve work problems
What’s Included
- 6 structured sessions
- Clear explanations of key AI concepts
- Prompt writing frameworks and examples
- Practical, real-world scenarios
- Simple explanations of complex concepts
- Practical AI industry use cases
What You’ll Explore
- Core AI concepts and terminology
- Language models and generative AI
- Ethics and data in AI
- Prompt writing techniques
Skills You’ll Gain
- Understanding AI fundamentals
- Writing effective prompts
Lead Trainer and Coach
Himani Tiwary | Co-founder, DSM | Digital Product Strategy & Capability Transformation
Himani Tiwary is the Co-founder of Digital Skills Mastery (DSM), where she focuses on strengthening digital product leadership and capability within organisations. She works with product leaders and teams to bridge the gap between strategy, design, delivery, and outcomes.
With over 15 years of international experience across the UK, Europe and Asia, Himani has contributed to the solution design and scaling of complex digital products across multiple industries. Her work focuses on helping organisations build stronger product strategy, improve execution discipline and develop confident product leaders in an increasingly AI-enabled environment.
Onkar Singh Lohtham | Co-founder, DSM | Enterprise Product Strategy, AI Integration & Commercial Execution
Onkar Singh Lohtham is the Co-founder of Digital Skills Mastery (DSM) and a product strategist with over two decades of experience building and scaling digital products across global markets. He has worked with organisations across financial services, data platforms and enterprise technology to design commercially viable digital products and delivery models.
Onkar specialises in enterprise product strategy, AI-enabled product execution and platform-scale delivery. He has led the development of numerous digital products and platforms, helping organisations translate complex technology capabilities into commercially successful products.
Sessions on AI Concepts
Know how machines learn from data and improve over time. Understand how deep learning works with large and complex data and where these concepts are used in real AI systems.
Understand how AI processes language using NLP. Learn how large language models generate responses and how generative AI creates new content, such as text. Get a simple view of how AI algorithms support these systems.
Understand how data is collected and used to train AI models. Learn about bias, limitations of AI outputs, and why ethical use of AI is important in professional work.
Learn how to write clear prompts by giving instructions, context, and expected output. Understand how prompt structure affects AI responses.
Go through real examples to see how prompts can be improved. Compare weak and strong prompts to understand which changes lead to better results.
Understand how to apply AI in your daily work. Know how to break down problems, use AI tools effectively, and think in a structured way.
What people are saying
Razia Bell
Product professional, Finance
Thank you for the valuable 3 days. Your sessions have made me dive deep into Perplexity and Claude, it has made me scrupulously look for shortcuts in everything that I do daily or repetitively at work, however when you work at financial institutions there are many restrictions and limitations unless it has been approved. Your sessions have made me more fluent and more intrigued to want further training (even though my company required me to study a degree as well).
Ife Mona
Senior Product Manager, Health Sector
If you’re serious about pursuing a career in product management, look no further. DSM’s Digital Agile Product Manager (DAPM) course was a game-changer for me. It equipped me with the necessary skills and knowledge to excel as a product manager. Inner Circle (DSM’s coaching program) is truly the cream of the crop. As someone who aspired to become a Product Manager, I can confidently say that my experience with DSM has been nothing short of remarkable. Onkar and Himani, as mentors and lead trainers at DSM, are undoubtedly the best in the industry. They guided me through every step of my journey and provided invaluable mentorship that helped me achieve my goals.
Veena Krishnamurthy
Senior Product Manager
Highly recommended.
I attended Product Management training conducted by Onkar at Said Business School while doing my MBA. As someone who was looking to transition into a career in product management post MBA, this training was extremely helpful. Onkar provided great hands-on training on key principles of Product Management and Agile practices with real-life product examples. His training is relevant and useful for companies of any sizes, from startups to big organizations.
Laurenta Sanjo
Senior Product Analyst, Healthcare Sector
Let me tell you, DSM has truly been transformational for me as a product professional. I cannot stress enough how fortunate I am to have had the opportunity to work alongside Onkar and Himani for the past four years. They are industry veterans who bring an immense wealth of knowledge and experience to the table. The DAPM course offered by DSM is an absolute gem – it’s hands-on, practical, and invaluable in enhancing your digital product management skills. And don’t even get me started on their live webinars! They tackle complex problems head-on and provide effective solutions that you won’t find anywhere else. If you’re serious about taking your product career to new heights, DSM is hands down the best thing that could happen to you. Trust me on this one!
Shailendra Nama
Product Manager, Technology | Supply Chain | Analytics
The session helped me get an overview of the activities involved in the product lifecycle. The learnings from the session are still afresh in my mind. I have been able to perform some quality work from the takeaways.
Rohit Kumar
Sr. Vendor Manager, Amazon
It was a great hands-on learning experience using examples of real-life digital products. I particularly enjoyed the session about cultivating an Agile mindset and the role teams must play in fostering this mindset in an organisation. Until recently, these were just buzzwords to me, but now I understand how to apply these Agile principles in product management.
Dive Deeper: Master Specific Skills with Our Short Courses
Understanding AI: Concepts, Prompts, and Practical Use Cases for Product Professionals
This module introduces core AI concepts, prompt-writing techniques, and practical ways to apply AI to everyday professional tasks.
- EXCLUSIVE ACCESS. For DSM Pro Members Only
- FAST LEARNING. 6 Grasp-and-Go Lessons
- ACTIONABLE LESSONS. 50 mins Upskilling
- COMPLETION CERTIFICATE. 1 Assignment to Submit
Frequently asked questions
You will learn core AI concepts, including machine learning, NLP, and generative AI, as well as prompt engineering and practical ways to use AI in your work.
It is designed for product professionals (product managers, business analysts, product owners, SCRUM masters) with experience or who are beginners, as well as for digital professionals who use AI tools in their work.
Yes, prompt engineering is covered, including structure, examples, and improvements.
AI concepts like – AI, Gen AI, Machine Learning, Deep Learning, NLP, Data Science, LLM, AI Algorithm, AI ethics, Prompt Engineering, and Industry use cases
No, the course does not require any technical background.
It includes both concepts and practical examples, especially for prompt writing.
Yes, you will receive a certificate after completing the course and its assignments
You can access the short course by joining DSM Pro, our subscription platform for product professionals seeking practical, no-fluff resources they can apply immediately.
Inside DSM Pro, you’ll find:
- Short courses that simplify complex product concepts
- Plug-and-play templates and planning cheat sheets
- Live masterclasses with real-world application
- Frameworks and tools you can directly use in your day-to-day work
DSM Pro is about building the capability to think, plan, and deliver like a strong product professional.
As AI continues to reshape how products are built, the gap is no longer just knowledge. It’s how quickly you can apply that knowledge in real scenarios.
That’s exactly what DSM Pro is designed to solve.
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Product Professionals also enroll for
- 12-WEEK ONLINE COURSE
- 10 LIVE MASTERCLASSES
- 8 PRODUCT MODELS
Level up your product management skills with our cutting-edge Digital Agile Product Manager (DAPM™) Training Programme. In the dynamic world of B2B-B2C industries, staying ahead requires adaptability and innovation. That’s where DAPM™ comes in!
- 2-DAY CONSULTING-BASED
- 6 COACHING WEBINARS
- 8-WEEK
Ready to unlock your true potential and take your career to new heights? Look no further than the DSM Inner Circle, your ultimate destination for personalised coaching, mentoring, and consulting sessions. With our expert coaches and mentors by your side, you’ll have the tools and knowledge to conquer any challenge that comes your way. Discover how to navigate the ever-evolving digital landscape with confidence and finesse.
