- DSM membership
How to thrive as a Product Manager Product Owner Product Professional Business Analyst in the Digital AI era?
Hexa-force Discovery™
Six forces shaping any online product
The 7D Framework™
Demand to Delight, end to end
Agile Delivery Sprint Cycle
Backlog to releasable increments
- Plans
Choose the membership that fits where you are
DSM membership builds the product management, AI and Agile skills that get POs, PMs and BAs promoted, better paid and trusted to lead.
Free
If you are still on the fence and need some time to think before joining us, register for free and get to know us.
Free include
- Articles on AI Library: AI Tools, Concepts, Implementation
- Articles on Templates and frameworks
- Read-only Member community access
DSM Pro
You are in the early stages of your product career and you are curious to find out how we can positively impact your career growth. Then join DSM Pro.
Everything in free, plus:
- Live founder-led masterclass, Q&A and workshop each month
- Filled-out template packs: BRD/PRD, OKRs, roadmaps, backlogs
- 20+ AI Concepts, New concepts & Tools every month
- Core Jobs-To-Be-Done Prompt Library
- Career roadmaps, full interview bank and a Pro credential
- Quarterly group coaching and full member community
- 72-hour support and 5% off flagship programmes and coaching
- Career Navigator
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Role Navigator
Role Navigator
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
Bonus for annual members
Yearly founder review of your career growth plan, portfolio, CV and deliverables.
Most popular
DSM Premium
You are in the mid and senior level of your career and looking to accelerate into a leadership position. Then join DSM Premium.
Everything in Pro, plus:
- Live masterclass, Q&A and workshop every month, on your topics
- Advanced Sector-specific Prompt Library like eCommerce, SaaS, Publishing
- AI in 7D product lifecycle
- Monthly group coaching with the founder
- Personalised development plan and founder portfolio review
- Full archives, all sectors and the private Inner Circle channel
- Priority 24-hour support and 10% member discounts
- Sector Navigator
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- AI Tools Navigator
AI Tools Navigator
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Skills Navigator
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Prices exclusive of applicable taxes
Trusted by
- Navigator
Your step-by-step navigator on DSM membership
Every professional journey is different. Every path taken is personal. Assess where you are now and follow a guided path. Each step blends courses, templates and live sessions, and ends at a milestone you want to achieve.
- On-demand course
- Live session
- Filled template
- Model
- Resource
- Milestone
1
Skills gaps, not tech, slow AI down
- Starter portfolio + Pro badge
- Step 1
Learn the lifecycle
- On-demand course
- 7D Framework
- Map a product to the 7 stages
- Step 2
Run discovery
- Hexa-force, User Journey
- Discovery masterclass
- Discovery + journey map
- Step 3
Build a backlog
- Build a backlog
- Story + backlog templates
- Prioritised backlog of stories
- Step 4
Frame delivery
- Roadmap + OKR templates
- Live Q&A
- Roadmap + OKRs shared
2
Get interview ready
- Interview-ready portfolio + credential
- Step 1
Story & brand
- Interview Mastery eBook
- Brand review
- New LinkedIn + narrative
- Step 2
Build evidence
- BRD/PRD, roadmap, OKR
- Case studies
- Portfolio of deliverables
- Step 3
Drill questions
- Question bank + mock tests
- Bank done, gaps logged
- Step 4
Rehearse live
- Mock interview, coaching
- Mock done, feedback applied
3
Get promotion ready
- Proof of leadership + confidence to ask
- Step 1
Close gaps
- Capability Playground 8P
- Development plan
- Gap analysis + plan
- Step 2
Fix the pains
- Stakeholder / RACI
- Key Results Pyramid
- Live workshop
- One framework applied at work
- Step 3
Lead visibly
- Roadmap + OKR
- Group coaching
- Led an initiative, impact captured
- Step 4
Make the case
- Portfolio review, 1:1 coaching
- Mock done, feedback applied
4
Become AI-ready in product
- AI-ready workflow that stays current
- Step 1
AI fluency
- AI concepts + tools courses
- Prompting Framework
- Personal prompt library
- Step 2
Match tool to task
- AI Tools Framework
- AI toolchain mapped to workflow
- Step 3
Apply across lifecycle
- 7D + Agile Sprint
- AI-delivery masterclass
- One task run end-to-end with AI
- Step 4
Stay current
- Monthly live sessions
- Recordings + community
- A personal keep-up cadence
and much more
- Member benefits
Eight ways your membership pays for itself
92% of organisations recognise the need for AI and digital upskilling, yet only 1% consider themselves mature. DSM Pro is where you close that gap in practice, not theory.
Live founder-led
learning
The core of DSM Pro: live, practitioner-led sessions with the founders that a recorded library can't match.
On-demand
curriculum
A structured PM and BA path with short courses and recorded archives, so you learn on your own schedule with no cohort lock-in.
Templates, frameworks
& toolkits
The real docs product people ship: BRDs and PRDs, OKRs, roadmaps, backlogs and user stories, filled out, not blank.
Career acceleration & certification
Roadmaps, interview prep, a shareable DSM credential and a personal-brand review to move you up a level.
Content &
knowledge base
Articles, eBooks, real enterprise case studies and domain modules across BFSI, retail and more.
Coaching &
mentorship
Group coaching for every Pro member and, at Premium, dedicated 1:1 time with a founder.
Perks, pricing &
access
Priority support and member discounts on flagship programmes and coaching, up to 20% at Premium.
Community &
peer network
A real member community and a founder-monitored forum where questions get answered by people who ship.
- You get all this for the cost of less than 1 cup of coffee a month
- Compare plans and pricing
Every benefit, side by side
The pace of AI is now measured in weeks, if not days, and one-off courses or certifications risk becoming outdated unless they form part of a continuous learning path. A DSM membership provides exactly that: a dedicated space to plan your learning journey, define your career path, and upskill incrementally to thrive in the AI era.
List of all features in the
Subscription
Free
Genuinely useful, deliberately capped. Get to know us.
DSM Pro
The core plan: full library, live monthly sessions, all templates and AI tools.
DSM Premium
Everything in Pro, plus 1:1 founder coaching, reviews and a bespoke plan.
All features
Free
DSM Pro
DSM Premium
Live founder-led sessions
Product management, Agile, AI Tools, AI Concepts, Career
Founder-led live Masterclass
—
12 Monthly Sessions
12 Monthly Sessions
Founder-led hands-on AI workshops
—
12 Monthly Sessions
12 Monthly Sessions
Live Session Recordings
—
1-year archive of all recordings
Full archive of all recordings
AI Library: AI Tools, Concepts, Implementation
Stay ahead in the AI era
AI Concepts (the “understand it” layer)
Articles
20+ AI Concepts and new Concepts every month
20+ AI Concepts and new Concepts every month
AI Tools (the “know how to use it” layer)
Articles
ChatGPT, Claude, Gemini, Microsoft and new Tools every month
ChatGPT, Claude, Gemini, Microsoft and new Tools every month
AI Prompt Packs (the “apply it fast” layer)
Articles
Core Jobs-To-Be-Done Prompt Library
Advanced Sector-specific Prompt Library like eCommerce, SaaS, Publishing
AI Use Cases (the “see it in context” layer)
Articles
Basic Examples
Product, BA & Agile Use Cases
AI Agents & Workflows (the “orchestrate it” layer)
Articles
Basic Examples
PM/BA Agents & Workflows
AI in Projects (the “build AI in product” layer)
Articles
Basic Examples
AI in 7D product lifecycle
AI Governance, Ethics & Risk (the “do it responsibly” layer)
Articles
Basic Examples
AI Governance in 7D product lifecycle
Short courses with quiz & certifications
Build your capability at your pace
AI Concepts & AI Tools for productivity
—
Agile ways of working
—
Build your career in the age of AI
—
Business Analysis
—
—
Digital Product Management
—
—
Templates and frameworks
Implement in your projects to get your job done
BRD / PRD template
Articles
Sample template
Sector-specific templates like eCommerce, SaaS, Publishing and more
Stakeholder & RACI template
Articles
Sample template
Sector-specific templates
Prioritisation frameworks
Articles
Sample template
Sector-specific templates
OKR template
Articles
Sample template
Sector-specific templates
User persona template
Articles
Sample template
Sector-specific templates
Product roadmap template
Articles
Sample template
Sector-specific templates
Product backlog template
Articles
Sample template
Sector-specific templates
User story & acceptance-criteria template
Articles
Sample template
Sector-specific templates
Success metrics template
Articles
Sample template
Sector-specific templates
Go-To-Market template
Articles
Sample template
Sector-specific templates
Navigator
Unlock the pathways to go from point A to point B
Career
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Career Navigator
—
Role
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Role Navigator
—
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Sector Navigator
—
—
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- AI Tools Navigator
—
—
Follow this guide if you want hands-on knowledge of using tools like Claude or Lovable.
Your step-by-step navigator on DSM membership. Every journey is personal. Assess where you are now and follow a guided path of courses, templates and live sessions, each ending in a milestone you want to achieve. A USP of DSM membership.
- Skills Navigator
—
—
Content & knowledge base
Product management, Agile, AI Tools, AI Concepts, Career
Article library
eBooks & practical guides
—
Sector Playbooks (like eCommerce, SaaS, Publishing)
—
Coaching & mentorship
Career growth, product management, leadership
Group coaching
—
4 sessions/year
12 sessions/year
Career growth plan
—
—
Yearly founder review
Portfolio / CV / Deliverable review
—
—
Yearly founder review
Perks, pricing & access
Priority email support
—
Standard (72 hr)
Priority (24 hr)
Discount on flagship training programmes
—
5%
10%
Discount on 1:1 coaching sessions
—
5%
10%
Community & peer network
Member community access
Read-only public channel
Full member community
Full + private Coaching channel
Ask-the-community forum
Browse only
Post & reply
Priority-tagged, founder-monitored
- Who it's for
Built for the people who move products forward
Whether you’re stepping into your first product role or leading a team, DSM Pro meets you where you are and takes you further.
Lead your products
Product Managers & Owners
From junior to senior, sharpen discovery, prioritisation and delivery with templates you'll use on Monday.
Get promoted quickly
Business Analysts
Master requirements, stakeholder mapping and the BA→PM path with a clear, practitioner-led roadmap.
Hone product skills
Test & QA Analysts
Move from testing into product with acceptance-criteria craft, domain modules and interview prep.
Lateral shift to product
Project & Programme
Managers
Add product thinking to delivery discipline: roadmaps, OKRs and outcome-led planning that stick.
Build product career
B-school graduates moving
into tech
Translate your training into a product career with real deliverables, coaching and a shareable credential.
Perform at global level
Aspiring product people, anywhere
Global expertise at India-friendly pricing, so you can join from the UK, India, US or Europe and learn from live practice.
- Why it matters
The problems DSM Pro is built to solve
Across Business Analysts, Product Owners and Product Managers, the same frustrations show up week after week. This is the day-to-day reality behind the capability gap, and it is exactly what the membership is designed to close.
Requirements that never sit still
Requirements arrive unclear, conflict across stakeholders and change mid-sprint, so you spend your week reworking instead of shipping.
How DSM Pro helps
- Filled-out BRD and PRD templates
- User story masterclasses
- OKR framework to manage scope
Stakeholders, approvals and influence
Progress stalls waiting on subject-matter experts and client sign-off, and you are expected to steer decisions without any formal authority.
How DSM Pro helps
- Stakeholder and RACI toolkits
- Escalation and influence playbooks
- Live Q&A on a real situation with founders
Prioritisation under constant change
Priorities flip, scope creeps and the backlog quietly drifts away from what actually matters to the business.
How DSM Pro helps
- RICE, MoSCoW, PCC templates
- Live workshop on backlog prioritisation
- Course on managing product backlog
Turning data into outcomes
You rarely get clean analytics access, and the backlog seldom connects to the metrics leadership actually cares about.
How DSM Pro helps
- Outcome-driven story writing
- KPI and metrics templates
- eBook on acceptance criteria
Messy documentation across too many tools
Documentation is manual and inconsistent across Jira, Excel and SharePoint, with no shared standard and traceability breaking down.
How DSM Pro helps
- Ready-to-use templates
- Tool-agnostic process guides
- Course on AI tools and concepts
Career progression and certification
Growth feels slow, moving into a new sector is daunting, and there is no structured path to your next role or certification.
How DSM Pro helps
- Career roadmaps from BA to PM, PO to PM
- Domain modules for sectors
- Job interview coaching
- The toolkit
Learn the proprietary models that you can apply from day one
The practitioner-founders have created these models and frameworks covering product management, Agile and AI that convert business context into product discipline and AI-ready delivery.
Hexa-force Discovery™
Six forces shaping any online product
The 7D Framework™
Demand to Delight, end to end
Capability Playground (8P)™
People to Performance operating view
OKRs, Objectives & Key Results
Align teams around measurable outcomes
Key Results Pyramid™
Six forces shaping any online product
Inverse Pyramids™
Six forces shaping any online product
User Journey: intent to outcome
Actor, actions, response, outcome
User Story Writer™
Journeys into execution-ready backlog
Product Customer Corner™
Prioritise by customer & strategic value
Agile Delivery Sprint Cycle
Backlog to releasable increments
Prompting Framework
Structured prompts for reliable AI output
AI Tools Framework
Match the right AI tool to each task
- What you get
A closer look at what is inside
Short courses, working templates, recordings of the live sessions and a growing knowledge base, all built and taught by the founders.
Short courses
Teams work in groups to create project-specific deliverables they can take straight back to work.
AI concepts (terms, prompts, use cases)
Short course · intro video
AI Tools for Digital Professionals
Short course · intro video
Master User Journeys: The Fast Track to Understanding Your Customers
Short course · intro video
Templates
Sample and worked-out templates for the deliverables you ship: OKRs, user personas, BRDs and PRDs, user stories, roadmaps and backlogs.
Recordings
Founder-led live sessions, available as recordings for future reference.
Knowledge base
Contemporary, relevant, ready-to-use information: case studies, eBooks and domain-specific modules.
- Testimonials
Trusted by people who learned in the room
The same practitioner-led training that powers DSM Pro, in the words of the professionals who have taken it.
Onkar and Himani, as mentors and lead trainers at DSM, are undoubtedly the best in the industry. They guided me through every step of my journey and provided invaluable mentorship that helped me achieve my goals.
Ife Mona, Senior Product Manager
Health Sector
In my data science work, I am now better equipped to frame opportunities, evaluate trade-offs, engage stakeholders, and use data and AI-driven insights to drive more impactful decisions and recommendations.”
Data Science Lead-Data & Analytics
Top AlcoBev brand
Let me tell you, DSM has truly been transformational for me as a product professional. If you’re serious about taking your product career to new heights, DSM is hands down the best thing that could happen to you. Trust me on this one!
Laurenta Sanjo, Senior Product Analyst
Healthcare Sector
Highly recommended.
I attended Product Management training conducted by Onkar at Said Business School while doing my MBA. Onkar provided great hands-on training on key principles of Product Management and Agile practices with real-life product examples.
Veena Krishnamurthy, Senior Product Manager,
DAZN
Thank you for the impactful sessions covering range of topics such as Product management methodologies and framworks
Product Manager-SAP
Top Alco-Bev company
The session helped me get an overview of the activities involved in the product lifecycle. The learnings from the session are still afresh in my mind. I have been able to perform some quality work from the takeaways.
Shailendra Nama, Product Manager
Technology | Supply Chain | Analytics
It was a great hands-on learning experience using examples of real-life digital products. I particularly enjoyed the session about cultivating an Agile mindset and the role teams must play in fostering this mindset in an organisation. Until recently, these were just buzzwords to me, but now I understand how to apply these Agile principles in product management.
Rohit Kumar, Sr. Vendor Manager
Amazon
Every project will now follow the Agile principles, ceremonies and OKRs principle in one way or the other. It is embedded in our ways of working now that has caused the mindset shift.
Product Owner-Digital Supply Chain
Top AlcoBev brand
Thank you for making complex concepts easy to understand and highly practical. The energy, examples, and interactive exercises made the learning experience engaging and valuable.
IT Infrastructure & Operations Manager
Top AlcoBev brand
The most impactful thinking has been in terms of dividing the work in user personas, prioritizing things and realizing who the customer is and taking them often within the loop
Product Manager-Commercial,
Top AlcoBev brand
It provides us different models and frameworks to be applied in your daily operations, which help to drive better product deliverys and stakeholder management.
Product Owner-Marketing,
Top AlcoBev brand
- Meet the founders
Practitioners who've built and taught product for 35+ years combined
DPCT is delivered by the founders themselves, not associates. Real product leadership, applied to your context.
Onkar Singh Lohtham
Co-founder, Digital Skills Mastery
Hi guys,
I’m Onkar, your product coach and lead trainer at Digital Skills Mastery (DSM)—an academy focused on helping digital professionals like you build meaningful, future-ready product careers. I’m excited you’re here because my mission is to equip you with the tools, mindset, and support to lead in the age of AI and innovation.
With over 20 years of experience in global product leadership, I’ve worked across industries and continents to build and scale multimillion-pound digital solutions. My roles have spanned software engineering, business analysis, product management, and CPO. Today, I bring that depth into every training we run at DSM.
My Recent Work: Building AI-First Products
Over the past 18+ months, I’ve led the design and development of three AI-powered SaaS products:
- AI Code Monitor – Built for CTOs and Delivery Heads, this GenAI-powered product helps organisations track, manage, and quantify the use of AI-generated code. I co-created its product strategy, AI rules engine, ROI models, user journeys, and led product demos with C-suite stakeholders.
- Dev AI Code Widget – A developer tool that detects the percentage of GenAI code in a developer’s environment. I defined the user stories, testing plan, and release roadmap to ensure clean integration into developer workflows.
- CXO Intelligence Platform – A unified CXO dashboard providing real-time, AI-driven insights into engineering productivity, efficiency, and GenAI usage. I worked hands-on with data scientists to design and build the insights feature set that turns raw data into clear executive intelligence.
This work has deepened my expertise in applied GenAI for software development, B2B product design, prompt engineering, and full lifecycle execution of AI-first platforms. I now bring those same principles into DSM to help you stay ahead.
How That Translates to You
At DSM, our tools and techniques are built from real projects like these. Whether you’re leading agile teams, managing complex backlogs, launching new initiatives, or transitioning into AI-powered product roles, I’ll help you break it down and build it up—with clarity, confidence, and hands-on strategy.
From New York to Delhi and Amsterdam to Hong Kong, I’ve worked with teams across the world to lead multi-location agile transformations and build innovative, scalable digital products. My core strength lies in combining the art and science of product management—and I’d love to help you master both.
I hold a B.E. (with Distinction) and an MBA (with Distinction), and I am also a certified leadership coach. I run product training sessions in the UK, Germany, and India, speak at Agile events, and regularly blog on product leadership. Looking forward to working with you!
Himani Tiwary
Co-founder, Digital Skills Mastery
Hello there,
Lovely to see you here. I’m Himani—your product coach and trainer at Digital Skills Mastery. At DSM, we offer actionable resources, hands-on training, and personalised coaching to help you thrive in your product career, especially in the fast-evolving world of AI.
With over 18 years in digital product roles—across business analysis, product ownership, and head of product—I’ve led global product teams and launched multimillion-pound digital solutions from the ground up. This experience shapes everything we teach at DSM.
Recently, my consulting work has focused on AI-first product development—from building AI search assistants and intelligent agents to crafting B2B-specific prompt systems and AI-generated insights. I help teams design and deliver AI-powered platforms that solve real problems for real users. This deep, hands-on experience informs our mission at DSM:
To help you master AI across the full product lifecycle—Discover, Design, Define, and Deliver—and lead with clarity and confidence in today’s digital product management market.
Back in 2013, after nearly a decade in corporate roles, I co-founded Product Hub Hob with Onkar in London. Since then, we’ve grown into DSM—an academy and consulting practice rooted in real-world product leadership. I lead our training strategy, client engagement, and support teams, while continuing to research, teach, and build alongside our learners.
I believe transformation comes from doing, not just learning. That’s why DSM is structured around real application, expert guidance, and ongoing community support.
My goal is to help you unlock your potential through a product management success blueprint that’s grounded in experience and powered by the future. I’m an Electronics & Communication engineer (BIT Mesra), MBA graduate (SCMHRD), and NLP coach (UK).
- FAQs
Questions, answered plainly
This course equips you with the skills to map user journeys, understand your customers’ needs, and design experiences that resonate with them. You’ll learn how to identify pain points, create user journey maps, and leverage them to inform product development, marketing strategies, and more.
Yes! This course is designed for anyone who wants to gain a foundational understanding of user journeys. Whether you’re a business analyst, product manager, product owner, project manager, UI/UX designer, or product marketing manager, it will provide you with valuable skills to improve the mapping of your end-user journey and user experience.
This self-paced short course is designed to be completed in a few hours, or a maximum in a week, if you give 15 minutes daily. You can manage your learning schedule and invest as much time as possible within the week.
The course includes practical exercises where you’ll map a user journey for a specific scenario of online job portals. We can all relate to searching for and applying for jobs. This hands-on approach allows you to apply the learned concepts and build your user journey mapping skills.
Yes, upon completing the course and submitting associated assessments, you will receive a certificate of completion. Please contact us at support@digitalskillsmastery.com for more details.
The User Journey Short Course is included with a DSM Pro membership!
DSM Pro exclusive memberships offer a comprehensive learning platform to elevate your product management skills. This includes access to a library of articles, ebooks, and other short courses and ongoing support from our expert trainers. To learn more about DSM Pro membership and its pricing options, please visit our subscription page https://digitalskillsmastery.com/subscriptions/
You can access the short course by joining DSM Pro, our subscription platform for product professionals seeking practical, no-fluff resources they can apply immediately.
Inside DSM Pro, you’ll find:
- Short courses that simplify complex product concepts
- Plug-and-play templates and planning cheat sheets
- Live masterclasses with real-world application
- Frameworks and tools you can directly use in your day-to-day work
DSM Pro is about building the capability to think, plan, and deliver like a strong product professional.
As AI continues to reshape how products are built, the gap is no longer just knowledge. It’s how quickly you can apply that knowledge in real scenarios.
That’s exactly what DSM Pro is designed to solve.
- Let's begin
Join DSM Pro and start leading the work
Live, practitioner-led learning across product management, AI and Agile, from the founders themselves.
- Cancel anytime
- Secure checkout
- Used across UK, India, US & Europe
