Get the big picture first! In this introductory lesson, we’ll explore why understanding digital innovation, disruption, and transformation is critical for every product professional.
We’ll break down the fundamentals, including:
- What These Concepts Mean: Clear definitions of innovation, disruption, and transformation within the digital context.
- Why They Matter: How digital change is reshaping industries and creating a digital skills gap.
- Career Growth Stages: Reflect on your current level of understanding using the Digital Product Professionals growth model.
Benefits of this Lesson:
- Understand the context: Discover why these digital concepts matter in product management and which industries are most impacted.
- Self-assess your skills: Identify where you stand on the digital professional career growth stages—from Beginner to Inspiring Influencer.
- See the scope: Get introduced to the three-circle framework that will guide your understanding throughout the course.


























