Lesson 1: Introduction to the Digital Revolution

Get the big picture first! In this introductory lesson, we’ll explore why understanding digital innovation, disruption, and transformation is critical for every product professional.

We’ll break down the fundamentals, including:

• What These Concepts Mean: Clear definitions of innovation, disruption, and transformation within the digital context.
  
• Why They Matter: How digital change is reshaping industries and creating a digital skills gap.
  
• Career Growth Stages: Reflect on your current level of understanding using the Digital Product Professionals growth model.

Benefits of this Lesson:

• Understand the context: Discover why these digital concepts matter in product management and which industries are most impacted.
• Self-assess your skills: Identify where you stand on the digital professional career growth stages—from Beginner to Inspiring Influencer.
• See the scope: Get introduced to the three-circle framework that will guide your understanding throughout the course.