In Lesson 1, you’ll build a clear foundation for the rest of the course. You’ll explore how digital technologies have evolved over time and why they’re reshaping every industry, role, and customer interaction today.
By the end of this lesson, you will be able to:
- Describe key milestones in the journey from analog to digital.
- Explain why digital technologies are changing business models and customer expectations.
- Identify where your own organization sits on the digital maturity spectrum.
- Recognize why business analysts, product managers, and product owners play a critical role in this shift.
