Topic 7: Top Generative AI Tools by Content Type
Generative AI is no longer limited to generating text. Today, GenAI tools can create and work with images, audio, code, video and data, giving digital product professionals many more ways to use AI in their everyday work.
The goal isn’t to learn every AI tool available. Instead, understand the different types of GenAI capabilities, recognise some of the leading tools in each category, and choose the right tool for the job you need to get done.
Explore the Different Types of GenAI Tools
- Text: ChatGPT, Claude and Gemini can help you generate, analyse, summarise and transform written information.
- Image: ChatGPT, Adobe Firefly and Midjourney can generate and edit images, illustrations and other visual content.
- Audio: ElevenLabs, Suno and Descript support voice generation, music creation, transcription and AI-assisted audio editing.
- Code: GitHub Copilot, Claude Code and OpenAI Codex can help generate, explain, debug and improve code.
- Video: Descript, Runway and Adobe Firefly provide AI capabilities for creating, generating and editing video.
- Data & Analysis: ChatGPT, Claude and Gemini can help analyse datasets, identify patterns, summarise findings and generate insights.
One Tool Can Do More Than One Thing
These categories are not fixed boundaries. Many leading GenAI tools are now multimodal, meaning the same tool can work across several types of content.
For example, one GenAI tool may be able to analyse a document, interpret an image, work with data and generate new content within the same interaction.
Focus on the job you need to get done, then choose the GenAI capability and tool that best supports it.
