In Lesson 3, you’ll learn what happens when digital innovation scales into disruption—changing entire markets, customer behaviors, and competitive landscapes. You’ll analyze examples of disrupted industries and what made them vulnerable.
By the end of this lesson, you will be able to:
- Define digital disruption and differentiate it from innovation and transformation.
- Identify signals that an industry or product is at risk of disruption.
- Analyze real-world cases of disrupted businesses and why incumbents struggled to respond.
- Assess how disruption risks and opportunities might show up in your own domain.
